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3 pages/≈825 words
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2 Sources
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APA
Subject:
Psychology
Type:
Research Paper
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English (U.S.)
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Promoting logos using evaluative conditioning: A psychological investigation (Research Paper Sample)

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Promoting logos using evaluative conditioning: a psychological investigation

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DE 100NameInstitution
Promoting logos using evaluative conditioning: a psychological investigation
Abstract:
This study aimed to determine how evaluative conditioning would influence a participant's preference for or opposition to a channel logo. This study aimed to determine if the logo affected the participant's opinion and if their opinion would change if the emblem were combined with a positive impression instead of a neutral image. Half of the respondents viewed a slide show featuring optimistic images alongside the IPTV badge (experimental condition) throughout the session. In comparison, the other half viewed a slide show that juxtaposed neutral random photos with the IPTV logo. It was determined that there would be a substantial difference in the proportion of participants who reported enjoying the emblem between the control and experimental settings. As a result, the experimental hypothesis becomes permissible. The magnitude of the impact was mild. This demonstrates that the findings of evaluative conditioning studies may provide fascinating insights into how human behaviour is influenced.
Results
This study aimed to determine whether matching the DE100 IPTV icon with a favourable impression (the experiment condition or an unbiased image (the control situation resulted in participants expressing a preference for that logo (no or yes). The idea was that a more significant proportion of individuals in the test condition might prefer the DE100 IPTV logo than those in the controlling setting.
Discussion
The research discovered a statistically meaningful difference between experimental and control groups. Conditional on the number of respondents who indicated a preference for the DE100 IPTV logo (Gawronski & Bodenhausen, 2018). The percentage of people who observed the DE100IPTV logo combined with a positive image and reported liking the logo (16 in every 20 or 80%) was significantly more significant in the experimental condition than the proportion of control condition individuals who reported preferring the emblem (9 out of 20 or 45 per cent). The impact was of a mild magnitude. The experiment's findings support the hypothesis. Combining a favourable picture with the IPTV logo increased the experimental condition's percentages. As a result, it is confirmed that Evaluative Conditioning will influence human preferences. This argument is consistent with a previous study, indicating a correlation between how a neutral or positive stimulus affects humans' likes.
Previously published studies examined the effect of pairing a sporting activity with a sporting star versus a non-sporting celebrity. The study sought to determine the degree to which a celebrity may have influenced the participant's conduct (Aust, Haaf & Stahl, 2019). Similarly, there were two circumstances (experimental and control). In the experimental situation, "a celebrity athlete was matched with a sporting event, although no such matching happened in the control condition". As a result, the independent factor was whether a star was associated with a sports occurrence. The experiment yielded identical results. The experimental situation, which included a celebrity on the images, resulted in a more optimistic mindset than the control condition, which did not have a star or games.
As in most experiments, there is often room for improvement to minimize the drawbacks of the experiment's performance. Based on the current test with the IPTV logo, participants were required to view a PowerPoint presentation and then indicate whether they preferred the IPTV logo. What if they were required to answer a questionnaire that included more choices, such as immensely liked to extremely hated, rather than just yes/no? Technically, This will consist of a complete collection of details for the logo. Besides that, participants could present a detailed paragraph describing why they enjoyed or hated the logo. Thus, respondents would have been required to exercise critical thinking and provide a more candid answer to their opinion.
Additionally, the experimenter was familiar with the subjects. This may affect participants' choices since they may feel compelled to decide to appease the experimenter rather than express their sincere opinion. An alternative strategy for avoiding bias responses, specifically if the respondents and researcher are associated, would be to experiment anonymously. It will be interesting to s

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