Radar Chart Analysis (Research Paper Sample)

Radar Chat Analysis
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A radar chart (also referred to as spider chart, star chart, cobweb chart, or kiviat diagram) is a graphical technique that displays multivariate data in two-dimensional chart of at least three quantitative variables that are represented on axes and start from the same point. In the chart, the position and angle of these axes are typically uninformative. Data points are drawn evenly separated in a clockwise direction. The value of each point is the distance from the center. The center represents the minimum value while the edge of the chart the maximum value. Series are drawn as a complete circuit with the chart connecting the points with straight or curved lines.
The radar chart of our interest displays the agreeableness, competence, enterprise, chic, ruthlessness, machismo, and informality data of two major car producers; Rolls-Royce and BMW Group. The results of the web chart are tabulated as comparisons between the two materialism car producers in a table as shown below.
Car producer

Agreeableness

Competence

Enterprise

Chic

Ruthlessness

Machismo

Informality

BMW Group

2.4

2.5

2.0

2.6

1.9

2.1

1.4

Rolls-Royce

2.6

2.0

2.5

1.4

1.0

1.0

2.3

Table 1. Product comparison between the Rolls-Royce and BMW Group.
Both the Rolls-Royce and the BMW Group are materialism car companies. At the start, BMW took back control of their sales services that become competitive leading to a drop of their after sales services and margins. The company becomes a significant source of revenue making up their Agreeableness rise to about 2.4. On the other part, Rolls-Royce group has an agreeable value of about 2.6. The BMW group strengthens its position within the global motor vehicle market by maintaining its competence of 2.5 higher than that of Rolls-Royce group that has the competence of 2.0. This is because the BMW group is the foremost premium products and premium services for separate mobility. The Rolls-Royce drop in the competence was influenced by the BMW strength in the global market.[Austin, Pauline M. Radar Measurements of Severe Storms in New England: Final Report July 1962. Cambridge, Mass.: Weather Radar Research, Massachusetts Institute of Technology, 1962. Print.]
As far as the enterprise is concerned, Rolls-Royce records an enterprise value of 2.5 which is higher compared to the BMW’s 2.0. The BMW’s enterprise projects undertaken seemed to be difficult, complicated or risky. This system from many distinct activities BMW performs in delivering, making, market, designing and supporting its product services. With an illustration in the radar chart, the BMWs enterprises were lower than that of Rolls-Royce’s group. It can be concluded that the Rolls-Royce engine car groups were introduced to the market without complexity and difficulty as compared to that of the BMW engine group.[Barton, David K. Radar Equations. Norwood: Artech House, 2012.]
The chart vividly confirms BMW’s Chic value of about 2.6 and Rolls-Royce’s of about 1.4. The Rolls-Royce Chic reduction has led to the introduction of various brands from about 24 in 2005 to about 46 in 2015. The Chic rise of BMW Group can be associated with its innovation center called FIZ in Germany where more than 9000 scientist work to grow new skills and adapt it to manufacture new vehicles. For instance, the new BMW I3 is 100 percent free emission, and it is characterized by the employment of high quality and strong raw materials. Also BMW, I3 cars can be recycled and also works regularly to reduce its engine fuel consumption by an extremely well-organized engine cohorts and the use of groundbreaking lightweight resources and brainy energy management within a vehicle.[Austin, Pauline M. Radar Measurements of Severe Storms in New England: Final Report July 1962. Cambridge, Mass.: Weather Radar Research, Massachusetts Institute of Technology, 1962. Print.]
Comparing the premium brand, Rolls-Royce had a technical structure advantage in the society....