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Pages:
9 pages/≈2475 words
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5 Sources
Level:
Harvard
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.K.)
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MS Word
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Topic:

Principles of Gastronomy (Research Paper Sample)

Instructions:

describing the gastronomic features of tourism in melbourne and

source..
Content:

Principles of Gastronomy
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Executive Summary
The report intends to depict the rationale behind terming gastronomic tourism as a product of tourism. The report utilizes food and wine trails to explain the essence of the culture in fostering successful tourism trends. Gastronomic tourism comprises of all the activities and products used to ensure that tourism choose particular areas as their preferable tourist destination. Melbourne is a beneficiary of this new trend in tourism. The report addressed the scholar understanding of the principles of gastronomy, as well as, the practical analysis of some tourist attraction sites such as Queen Victoria market and Yarra Valley. Most importantly, gastronomy is an emerging trend in tourism that has made many states including Australian become hubs of tourism. The report justifies the extent in which this trend has put Melbourne on the global map of tourism.
Introduction
From a professional point of understanding, Gastronomy depicts the study of the relationship between cultures and foods. Quite often, the term gastronomy is considered to be an exclusive art of cooking. However, the complexity of this art is that the foods are developed with different cultural components. Such an art could be developed for different purposes. For instance, the art could be used to attract a certain portfolio of customer where the cooking is being done for commercial purposes. Cultural spices or cooking strategies could be used to attract people from a particular community to visit and consume the food. Alternatively, it may be used to attract people to a recognizable and renowned dish. Therefore, it could be considered as reflective cooking and eating where food is prepared, maintained with regards to the level of excellence and fancy food and drinks that are demanded.
Gastronomy is used as an attraction element for tourism. Tourism is the exercise of people moving from one place to another away from their normal places of residence for leisure and adventure. Usually, every time a tourist wants to travel, there has to a specific tourist product that the tourists intend to encounter. These are products that meet the expectations of the tourists. These products could be housing, natural phenomenon, and the cultural attractions. Other categories of these tourists’ expectations include entertainment, catering, and secure traveling. All these products act as motivational agents to the tourists (Csapó 2012). The report intends to focus on gastronomic tourism. Arguably, gastronomic tourism represents the affiliated cultural form of cooking and food production with an objective of attracting tourists. It is meant to motivate tourists and elevate the level of satisfaction as expected by the tourists. The report aims to depict the extent to which gastronomy can be understood as a tourism product (Csapó 2012). The report will utilize two renowned sites in Victoria and Wine Chateau to elaborate how gastronomy serves as an instrumental factor in influencing boost in the tourism sector.
Gastronomy and Gastronomic tourism
Culture is an essential element of tourism. The gastronomic form of tourism is described or identified as a subcategory of cultural tourism. From a historical point of understanding, the industrialization sector in 20th century commenced threatening the artisan producers. Remember, these were the major forms of cultural attractions in the tourism industry. Instead, the sector has embarked on methods that offer quality made products that are developed using time-honoured methods. That implies that gastronomy is a manifestation of cultural tourism. In most cases, tourists are usually amused after unique gastronomical experiences. In fact, it is one of the most imperative elements or trends in the tourism sector, globally. It is one element that is incorporated in the new concept of cultural heritage, as well as, cultural tourism. The demand for this new concept is being driven by the growing trends of lifestyle, authenticity, high-quality experience demands and environmental protection (Csapó 2012). Thus, tourists continually demand foods that create an emphasis on heritage and culture of different places. It is an approach towards the preservation of traditional forms of agriculture and cultural heritage.
Prior to making a precise analysis of practical circumstances where gastronomy in Mel is a tourist attraction instrument, it is imperative to make an analysis of how food production features in the new concepts of tourism. First, Gastronomy is identified as a tourist attraction resource. It gets appreciated not simply because of its individual sake. However, it is appreciated because of its stunning ability to generate rural development. Precisely, it is in a position to elevate rural revenue resources, as well as, improve the income levels of the local labour forces. Today, food is a crucial issue in the "Think globally, act locally" debate. That means that the tourists are also major contributors in facilitating the success of environmental protection endeavours
Gastronomic tourism is also described as the culinary tourism where people make travel arrangements to specific destinations across the world under the motivation of the local foods and beverages. In some cases, culinary tourism is viewed as a domestic-affiliated form of tourism where the consumers travel to places to eat and drink particular local products. Most tourist destinations are combining culinary products with other forms of leisure such as riding and country tours. Most tourist consumers are highly aware of the benefits associated with local produce. The report intends to clarify on some of the trends that ascertain culinary or gastronomic tourism as one crucial aspect in the tourist attraction. For instance, the major category of consumers in this category are middle-income, earners.
From a global perspective, there are myriad middle-income earners who are potential customers and beneficiaries of this type of tourism. The general perception of culinary of gastronomy tourism is only differentiated by the fact that different regions have different categories of foods and drinks offered at different places across the globe. Perfect examples of gastronomic tourism services include seminars of Cretan Cuisine and visiting places where there traditional products being offered and traditional cooking events taking place.
Distinguished value of food or gastronomic tourism
Tourists have diverse interests that encourage them to visit certain places. The wider one intends to travel; the broader is the range of culinary products and experiences one gets. For over one decade, the destination marketing organizations have continually managed to leverage the rise of mainstream interests in food. The intention of these endeavours is to ensure that there are open consumer markets and steer business to a wider range. Therefore, there are two dimensions from which the gastronomic tourism appreciated. First, the service providers intend to increase the turn up of the tourists by producing cultural foods and drinks. Alternatively, the tourists view it as a suitable alternative with regards to the usual walks, entertainments, and tour travels. To some extent, the tourists are enjoying other perspectives of food tourism. One the aspects include learning new cultural beliefs that are attributed to the foods that they consume. Additionally, it’s a chance to learn regional and international heritage and culture that is reflected in foods and beverages. It is an opportunity to actualize the feeling of being in other cultures.
Culinary or gastronomy, however, is not limited to gourmet foods and food culture. It could also be associated with agro-tourism since the seeds of cuisine are acquired from agriculture. That creates a substantial platform for the farm market in gastronomic tourism. In a bid to demonstrate the gastronomic category of tourism, the report will focus on how Victoria market and Wine Chateau operate as gastronomic tourism centres. These centres are spontaneous sites in the city of Melbourne that have been iconic in the context of harbouring both domestic and international tourists.
Gastronomy in Queen Victoria Market
Victoria ranks highly in the Australian economic and cultural map. It is easier to understand what the Queen Victoria market offers as a gastronomic tourist centre, bearing the understanding of gastronomic or food tourism across the world. From the definition of the city, the ultimate trends traversing in the tourism industry to the cultural heritage in Melbourne are well established in the Queen Victoria market (Queen Victoria Market 2013).
Initially, Queen Victoria market is a historic landmark, well-defined institution and tourist attraction in Melbourne, Australia. Recent analysis shows that gastronomic tourism is a very detrimental commodity in Australia. The Victoria market is one advanced success in the Australia’s efforts to establish rich gastronomic tourism trends (Queen Victoria Market 2013). One analyst, David Scott confides that the food and wine festivals, as well as, foraging forms of foods will be the next big thing in Australian gastronomic tourism sector.
Brief analysis of Victoria market
Impact of food trails in fostering gastronomy in Victoria market
The market is a vivid reflection of the city’s cosmopolitan makeup. That means that it is a centre of local tourism. First, shoppers are certain to find everything in the market, especially when it comes to foods and vegetables (Symons 2007). That involves the local and imported foods, general merchandise, and fashion. It is rich in gathering all categories of foods irrespective of the type. The portfolio of foods makes a suitable tourist attraction since the visitors woul...
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