Strategic management accounting Business & Marketing Research Paper (Research Paper Sample)
The aim of this report will be to present a business case in support of strategies that will help XYZ, a blue chip global player in the airline industry, achieve a competitive advantage.
source..Strategic management accounting in the changing business environment
Abstract
The macro-environment in which businesses operate is complex and ever-changing, which requires that organisations be proactive. A critical review of the macro-environmental forces, models and strategies is undertaken to aid XYZ in achieving a competitive advantage. However, doing so, requires being careful about the notable weaknesses of each model.
TABLE OF CONTENTS TOC \o "1-3" \h \z \u Abstract PAGEREF _Toc536007335 \h 21.0. Introduction PAGEREF _Toc536007336 \h 41.1. Terms of reference PAGEREF _Toc536007337 \h 42.0. Recent Trends in the UK Aviation Industry PAGEREF _Toc536007338 \h 42.1. Political Factors PAGEREF _Toc536007339 \h 42.2. Economic Factors PAGEREF _Toc536007340 \h 52.3. Social factors PAGEREF _Toc536007341 \h 52.4. Technological Developments PAGEREF _Toc536007342 \h 53.0. Evaluation of Michael Porter’s Generic Strategies PAGEREF _Toc536007343 \h 63.1. Cost leadership PAGEREF _Toc536007344 \h 63.2. Differentiation PAGEREF _Toc536007345 \h 73.3. Focus PAGEREF _Toc536007346 \h 74.0. Value Chain and the Five Forces PAGEREF _Toc536007347 \h 84.1. Value Chain Analysis PAGEREF _Toc536007348 \h 84.2. Michael Porter’s Five Forces PAGEREF _Toc536007349 \h 95.0. Conclusion PAGEREF _Toc536007350 \h 105.1. Recommendations PAGEREF _Toc536007351 \h 116.0. Reference List PAGEREF _Toc536007352 \h 12Appendix 1: Value Chain Analysis for XYZ PAGEREF _Toc536007353 \h 15Appendix 2: Michael Porters Five Forces PAGEREF _Toc536007354 \h 18
1.0. Introduction
Marsden (1998) argues that strategic planning was relevant during times of stability and economic growth, which occured in the 1960s and early 1970s. However, the business environment has shifted with numerous forces that demand proactive strategies to gain competitive advantage (Porter 1985). The aim of this report will be to present a business case in support of strategies that will help XYZ, a blue chip global player in the airline industry, achieve a competitive advantage.insey.com/industrie
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