C&A Automotive (Research Paper Sample)

Student's Name: Professor's Name: Course: Date C & A Automotive Introduction: Marketing communication involves the constant use of both traditional and modern strategies of marketing expansion so as to elevate communication of a particular company or individual product and brand to stakeholders. So as to reach a broad scope of stakeholders, a successful marketing communication strategy should be created using a blend of various techniques. Schultz revolutionized the 4P's; product, price, place, and promotion as a form of the marketing strategy used by many different companies internationally. He replaced it with the 4C's concept; consumer, communication, convenience and cost. Marketing was revolutionized by this model as intended by Schultz by shifting all the attention to the consumers, bringing into line the strategy that puts into consideration the customer's needs and wants and making the customer the principal subject when marketing and promoting a product. C & A Shop is a company that operates on automotive repairs and maintenance. It has been providing top quality, professional automotive services within Canada for quite a long time now. It has the dedication to provide its customers with the highest quality of services in the motor industry at competitive as well as fair prices. It has well and qualified personnel, and technicians who use state of the art technology to meet their customers' needs on different makes and models of motor vehicles. Product and Service Description C & A Automotive is entirely dedicated to excellent services and personalized customer care, and this truly ranks them above the competition and sets them apart as well. It is driven by a fast, friendly and reputable mission statement: its mechanics and technicians are well experienced in most makes and models of vehicles thus giving the customer the exact timeline that they would take on each issue; They are always open to any questions and concern, and since they have transparent processes, the customer is always kept up to date in every step of the way with no hidden fees or surprises on the client's invoice; through their top-notch services, their reputation is also top-notch locally and nationally. Target Market C & A Automotive shop has its operations and services undoubtedly geared to continued customer satisfaction. It has aligned its values and services with its customers' wants to a point where it earned a BBB accreditation. This means that over time that it has met and surpassed the BBB accreditation standards by its commitment and efforts in good faith to resolve any customer complaints and determined top business product quality and competence in service performance. Factors that raise C & A Automotive's rating are the length of time that it has been in operation, and no complaints are filed with BBB. Over time, it has had no issues in advertising and sales, billing and collection, product and service delivery, and guarantee or warranty. This review having been taken for over three years, it showed that the customers' experiences with C & A Automotive to be positive 100 percent. Competitor Analysis C & A Automotive has over time faced by upcoming and already existing competition. One such shop is the European Auto Service. This automotive shop is as established as C & A Automotive; it's the largest independent auto repair company in South Central Florida, and it serves multiple cities and towns in the U.S, from Boca Raton to Miami, and surrounding cities and towns. It is well established such that it has penetrated the town of Lower Sackville which is the home of C & A Automotive. European Auto Service has each of its location shops fully loaded as a packed service facility that repairs cars from the major engine and technical overhauls to simple services that involve tires and wheels. Similar to C & A, it has been around and operational for quite a long time doing it all and pleasing their clientele with exceptional and extraordinary customer service and manufacture schedule for the customers' vehicles too. Having realized the key to a successful business is customer satisfaction, they have master mechanics and technicians that are qualified, and their equipment and tools are some of the best in the business. Unlike C & A Automotive, European Auto Service shops only perform repairs to a particular group and class of vehicles, they only specialize in servicing and maintaining the world's finest European luxury and high performing vehicles such as the Mercedes-Benz, BMW, Audi Range Rovers and Volvo. This means that a car in for repair should be checked and assessed by a factory approved and acquired diagnostic equipment to identify the vehicle's problem and apply the necessary fix to it. This equipment and software upgrade annually and are dependent on the type of vehicle, and they are quite expensive to purchase them. Therefore, this makes the cost of vehicle maintenance and repair in this shop quite expensive for the customers. Another C & A Automotive major competitor is the American Standard Auto Protection (ASAP), which is a vehicle service contract company within C & A Automotive's Sackville hometown. ASAP provides both in- the- shop services and roadside assistance. They have a policy to be always on the move with the customer, providing on the go services, and the client will never be stuck. Its plans and operations are accepted both in Canada and in the U.S. having over 1000 dealership and ASE certified mechanics and technicians within both countries. This is a company with a customer satisfaction drive; this company is geared to ease its customers' lives whenever they are. Just like C & A Automotive, customers have grown to trust and depend on ASAP's services making it BBB accredited, and Consumer Affairs accredited. It provides engine coverage, transmission coverage, turbo and supercharger coverage, air conditioning and cooling systems coverage, parts and labor, high-tech coverage, brakes and wheels coverage, to towing services Cottman Transmission and Total Auto Care is another multinational competitor to C & A Automotive with over 60 shops in North America and one in Sackville as well. It offers transmission and auto repair services for cars, trucks, and RVs. Its stores are equipped to handle not only automotive transmission as it name suggests but also engine performance, electrical systems, brakes steering as well as suspension systems. Its operations are repairing and maintaining anything necessary to keep any vehicle safe and running accordingly. Just as C & A Automotive, it has been operational for quite a long time and it's driven by a vision and mission statement that aligns its operations with customer needs and wants to result in the intended customer satisfaction. Market Opportunities The average number of vehicles on the roads are increasing every single day internationally. With the international economy being still-sluggish, most people are holding longer on to their cars and driving them further thus creating more opportunities for auto repair shops. At the same time, young citizens, and the newly employed are continuing to buy vehicles each single day. It's therefore up to C & A Automotive to try hard as possible to capture many new clients by continuous entrance into new markets, areas, and opening of new shops even across borders into the U.S., and re-investing in up-to-date machinery, technology, and more skilled technicians thus meeting customer needs accordingly and improved customer satisfaction. C & A Automotive should continue diversifying their product and service delivery from a transmission and auto repair franchise to a competitive fully loaded total care market thus capturing and gaining a large and significant market share. This would be essential in meeting overall customer satisfaction and as a strategy for growth. With the number of older cars increasing annually, this means...