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Business & Marketing
Research Paper
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Contemporary issues in Business, Management and Marketing (Research Paper Sample)


This module will provide you with an introduction to business concepts and models including
marketing and human resource management and the information sources needed to research,
analyse, and apply these concepts to the practice of business. It includes an overview of
contemporary and emerging business themes including the changing macro environment,
emergence of new economies and inter-relatedness of the global trade, the structure and
organisation of different industry sectors, e.g., services, SME’s. Students will be encouraged to
develop an interest and awareness of current events, examining how trends are interpreted,
evaluated, and used to understand the performance of an organisation. Students will be
encouraged to review a variety of business information sources, assessing their validity,
reliability, and application. The module will support development of students’ study skills
necessary at university level for both their academic studies and skills in the modern workplace
and assist with the transition into Higher Education. This will include IT applications and
business communication tools. It will also include the opportunity to understand communication
requirements in an academic and business context, for example, constructing and supporting a
balanced discussion.
To prepare students for the academic study of business, management, and marketing by
developing a knowledge of contemporary and emerging business issues to support
students’ personal, academic, and professional development to prepare for work in the
modern business environment.

This will be achieved through addressing key questions concerning current business
issues. Students will begin to put into practice the study skills that are required at
university level and being to use tools of analysis to discuss important contemporary

The module further aims to help students to understand the importance of issues around
work and people in organisations by looking at basic HRM functions, activities, and


Operational Management and Human Resource Functions at Tesco
Group Members
TOC \h \u \z 1. Introduction11.1 Influential factors shaping operation, management and marketing of Tesco company.2Management of manufacturing systems2Incorporation of Technology2Health and Safety measures3The use of the Radio Frequency Identification (RFID)32. Research skills and Tools and interpretation of Information for Business at Tesco43. Human Resource53.1 Human Resource Roles and Functions5Recruitment and Appointment5Training5Appraisal of Staff63.2 How HR Contributes to change in Management at Tesco63.3 HR and Conflict Resolution74. Conclusions7References8
1 Introduction
Tesco is a multinational corporation with its head office in the UK. Currently, the company serves a variety of countries throughout the world with groceries, meals, and other products. It started operating as a public firm in 1947. By 2007, the organisation had expanded internationally and used the brand Fresh & Easy in efforts to penetrate the market in the United States of America with close to 200 outlets. Later on, Tesco launched the first retail shop at Cambridge with no greenhouse gases in 2010 to show its environmental practices and sustainably run activities. It also established online food stores in Central Europe in the same year. It continued its expansion objectives in the interim and entered the Saudi Arabia market in 2012. Lately, it established a partnership in India's Southern and Western areas with Trend Limited. Tesco has also introduced its well-known food chains over the years to increase its appeal and relevance to shifting consumer demands (IvyPanda, 2021).
Tesco caters to all types of customers by offering products meant for both long-term and regular use. The majority of customers are from middle-class households and seek out high-quality products at affordable prices. To promote client loyalty and collect customer information, the company also uses the club card strategy. This research aims to look into Tesco's business management and the effective tools and approaches that the business employs to accomplish the goal of its operations.
1.1 Influential factors shaping operation, management and marketing of Tesco Company.
Management of manufacturing systems
In accordance with corporate policy and legal requirements, Tesco works to maintain high standards of quality for products sold under the Tesco brand. Tesco Food Manufacturing Standard (TFMS) is the firm’s policy that governs how distributors are handled and the activities they are allowed to take place in at the firm. Tesco is able to match labour demand with actual staff needs because of its use of technology. Tesco has also made sure that stores are appropriately built, that staffing levels are suited to consumer demand, and that self-pay options are available; as a result, employee productivity increases, salespeople do not waste time, and administrative duties are significantly decreased (McNamara, 2011).
Incorporation of Technology
Tesco reacted to the surge in online grocery shoppers in the UK by expanding its dotcom distribution system. The centre and its cloud computing technologies have enabled Tesco to offer customised inventory for internet purchases, with no effect on in-store sales. Before this, workers had to physically get the products from store outlets and ship them to the consumers’ destination, which was tiresome and time-consuming. Pick shopping in efforts to service online clients was effective when Tesco had just begun, and there needed to be more demand for its products. The firm can now use the technological and operations administration to have the advanced regional routing incorporated devices and regional collection solutions required for chilled goods because it owns a home delivery distribution system in five locations in England. The organisation also makes use of a chasing management strategy that makes use of integrated automatic scanning and payment gadgets that enable clients to shop on their own. Customers can make purchases during busy days and still avoid long queues due to reduced human cashiers. In addition, salespeople document all transaction details on gadgets mounted on their wrists and internet connection and are therefore able to update every linked system, providing current data used for making decisions at every level of supply chain management inside the business (Bradley, 2012).
Health and Safety measures
In Tesco, everybody is accountable for their well-being and safety. All workers are responsible for their own and colleagues' well-being according to the firm's policies. In addition to the safety policy, the corporation has a safe arrangement system in every store. The policy emphasises documenting all fatalities to assist future procedures and instrument design improvements. First aid kits are strategically positioned throughout the business for usage in case of a safety or health emergency. It has specific smoking places so that the employees can maintain a smoke-free working environment. Tesco carries out a free eye check up to employees who use working equipment with displays. Before assigning duties to some employees, a medical report may be required. This requirement makes sure those only employees who are healthy enough work. If not, the employer locates other positions that fit the employee's skills. Such activities guarantee Tesco's continued high levels of production. Companies that respect employee privacy and provide a suitable work environment come across as compassionate and encourage employees to engage in corporate citizenship activities. The approach to ensuring business continuity includes adhering to safety, health, and legal requirements to support seamless business activities at the company (Dimba, 2010).
The use of the Radio Frequency Identification (RFID)
Tesco has been making good use of the radio frequency identification (RFID) software to manage its transactions all along its distribution chain in the recent past. This technology has had three main benefits on the company’s day-to-day operations. It enables the firm to offer better services to its clients; it provides more productivity, lowers the demand for labour and improves the precision and quality of work assignments provided by its workers. Finally, it makes the distribution network dependable. Tesco can predict precisely when products will travel from distributors, arrive in its outlets, and leave the facility. Utilising RFID enables the firm to keep track of the flow of its products and evaluate how the shop layout influences purchasing behaviour. It then uses the data to improve the positioning of its products.
2 Research skills and Tools and interpretation of Information for Business at Tesco
In a report written by the Product Research Manager of Tesco Food Academy, she argues that the organisation's goals are to be a global leader in food education, product and packing development, and vision and enthusiasm. Researchers at Tesco claim that consumers will better experience the Tesco brand due to product and marketing research on everything from global food patterns to new ingredient and packaging innovations. Food education entails investing in the ongoing education of all employees, and the company fosters creativity and inter-product creation through vision and zeal. Tesco frequently employs GNPD as a tool to assist with the work that is completed in categories. When properly utilised, it encourages innovation and the generation of fresh ideas, helps people determine whether any new concepts they generate have been implemented elsewhere and shows how other companies and merchants are meeting particular customer needs or identifying trends.
The Mintel Annual Reports are an excellent resource that the firm uses to obtain a sense of the dynamics of a certain category when hosting a conference or course for a certain sector of the business. A fast perusal of the report is helpful, whether for market or consumer statistics, innovation insights, or a glimpse at who is innovating. These reports discuss the potential future performance of the category or the kind of innovation they believe could re-energize the market. Tesco has access to flexibility, a worldwide perspective, and information through Mintel reports, which helps to explain the company's long-term performance.
3.Human Resource
3.1 Human Resource Roles and Functions
Recruitment and Appointment
The Human Resource Management at Tesco first identifies a job vacancy. After discovering a job opening, HR develops the tasks and responsibilities necessary for the post. The job description specifies the appropriate qualifications, work history, and compensation needed for the position. The job descriptions are then promoted via various social media sites (Dale, 2003). The applicants are then able to apply by online means like online forms or sending their CVs via the provided emails. The CVs are evaluated by comparing the applicant's abilities to the necessary skills. The chosen candidates are invited to the interviews once the CVs have been reviewed. An effective engagement is used to perform the interview. The candidates are chosen based on how well they present themselves during the engagement. The engagement considers a candidate's suitability for the position of the front-line staff member and their practical expertise. The chosen applicants are contacted to schedule a second interview session. In this interview, the candidates' understanding of the positions' roles and the cultural background of the company are contrasted. Finally, the qualified...

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