Green Lit Event Planning and Organizing Business Plan (Research Paper Sample)

Student’s Name
Professor’s Name
Subject
DD Month YYYY
Green Lit Event Planning and Organizing Business Plan
1 Introduction
Green Lit is a private startup company that is set to be launched on 1st January 2016. The company’s services will include event designing and management, theme development, creative development, venue booking, event logistics, production and execution, event branding, food and beverage management, outdoor-tented events, event registration, and event visuals. The capital worth of $10, 000 will be sourced from personal savings and family support. This paper outlines Green Lit’s plan for the year 2016.
* Mission statement: It aims to provide a fun planning and stress-free experience that is in line with the customers’ goals even as it exceeds their expectations and makes those who did not attend wish they had.
* Vision statement: is to become the most valuable and popular event and organizing company.
* Sales objective: to achieve event organization and management revenue of $60,000 by 31st December 2016
* Target Clients: the type of customers seeking external off-site events will compose the company's target market, as there are immense value addition opportunities in the area (TCG Events, 2015). It is the Green Lit’s desire to understand comprehensively the needs of these clients to aid the development of better services.
* Company stakeholders: they entail the organization's shareholders, host venue owners, employees, community, suppliers of leased items, and the clients. The intention is to observe, respect, and maintain stakeholders’ interest.
2 2016 Budget Plan
Green Lit Projected Cash Flow Budget for 2016

 

1Q

2Q

3Q

4Q

Annual Totals

INCOME

 

 

 

 

 

Balance b/d

_

4350

5300

8850

 

Capital injection

10000

_

_

_

10000

Payment from Clients (2 events/month)

15000

15000

15000

15000

60000

Income totals

25000

19350

20300

23850

88500

Expenditure

 

 

 

 

 

Office expenses-rent/power/stationary

900

900

900

900

3600

Fixed Salary-3 Employees

2400

2400

2400

2400

9600

Contracted labor

1500

1500

1500

1500

6000

Tents, chairs, and tables leasing

1800

1800

1800

1800

7200

Entertainment and PA leasing

1200

1200

1200

1200

4800

Vehicle hiring and leasing

900

900

900

900

3600

Hiring-food and catering

1200

1200

1200

1200

4800

Capital Purchase-visuals, fencing, staging, etc

5000

2500

_

_

7500

Experts consultation on sustainability

150

150

150

150

600

Registration and insurance expenses

4000

_

_

_

4000

Sales and Marketing Expenses

1100

1100

1100

1100

4400

Miscellaneous

500

400

300

200

1400

Expenditure totals

20650

14050

11450

11350

57500

Quarterly cash surplus/deficits

4350

5300

8850

12500

31000

3 Explanation of the Budget
The company’s operational targets include the actualizing of at least two events per month @ $2500. Expansions regarding events per month will be made in the subsequent years after the organization has a foothold in the market. The company intends as exhibited in the budget include the desire to eliminate wastage by adopting leasing in the place of capital purchases. This way, the company will be more empowered in its efforts to remain efficient and flexible. Also, funds are set aside to pursue sustainability as discussed below. A management of three full-time and salaried employees will run daily engagement whose total salary expenditure will be $2400/ quarter.
4 SWOT Analysis
This section outlines organizational strengths, weaknesses, opportunities, and threats facing the startup.
Strengths
* A company C.E.O skilled and experienced in hotel and tourism management
* An efficient and inclusive start-up blueprint plan
Weakness
* Inadequate market experience and non-existent market share
* Limited capital outlay
* Untested internal operating mechanisms
Opportunities
* A vibrant off-site event organizing and management market that is underserved
* Tourists attracted to outdoor events
* Positive projections in economic growths
* Reputation and branding opportunities from the adoption of sustainable operations
Threats
* Entry of more competitors
* Defaults in payment
* Market distrust due to unawareness
* Irrelevant strategy
Strategy: to use an outlay of inbred skills, comprehensive business plan to exploit the underserved outdoor event organizing market together with branding opportunities even as it improves its understanding of the market, re-invents its internal mechanisms, and compounds its financial foundation.
5 Environmental Sustainability Plan
It will make the inclusion of social, environmental, and economic aspects a mandatory requirement in company operations. In line with the Green Lit’s mission statements, pursuing sustainable causes in company activities like event designs and operations will positively affect the reputation of the business. That is, amongst who are conscious of business ethics and environmental needs the organizer will be more favored (Utah University, 2014). The management will be obligated to take a holistic approach to event design and organizing by recognizing the need to eliminate wastage in resource usage while at the same time nurturing relations with third parties that recognize sustainable dealings. The goal is to have more than 80% of company input items as green items. The following will be considered:
* Inclusion of stakeholders early in the planning and design phases to minimize possibilities of conflicts and resource wastages
* Promoting relations with suppliers who comply with green standards
* Reduction in water and power wastage
* Maintenance of efficient showers and toilets with washable linen
* Arrange for the collection of unwanted usable food
6 Evaluation Plan
This plan will help the organization and its employees in their operations as it schedules the activities as they are supposed to happen . The sales target and sustainability targets are scheduled to be attained before the December 31st deadline. Business registration and insurance deals will be sealed before the end of February. Then, Employee hiring will be concluded on March 31st even as training and development efforts goes on up to for the first part of the year. The first three months are dedicated to running extensive marketing programs to educate and create awareness in the communities. Even so, advertising on the local and national media channels will go on intensively for the first part of the year. Lastly, performance review meetings will be held at the end of June and December to assess performance and relevance of the strategies. Practices to be adopted in evaluation will be:
* Assessments of whether improvements have been made
* Assessment of period-specific barriers and inclusion of the same as part of the next period risk mitigation practices
* Inclusion of specific activity findings as part of subsequent decision-making basis
Green Lit Scheduled Events Gant Chart with Evaluation Dates Provision

Activity

1Q

2Q

3Q

4Q

MONTHS

 J

 F

M 

 A

M

 J

 J

A

S

O

N

D

Attainment of $60000 sales

 

 

 

 

 

 

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