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3 pages/≈825 words
Business & Marketing
Research Paper
English (U.S.)
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Marketing. Organizational Buying Process. Functional Areas in Organizational Buying (Research Paper Sample)


marketing. 1. Organizational Buying Process 2.Functional Areas in Organizational Buying 3.Understanding cultural impact on consumer behavior 4. Decision influences

Marketing involves the pursuance of consumers by producers in order for them to purchase the goods and services that the producers are offering them.
• Organizational Buying Process
The buying process by a consumer is dependent on various influences including social, marketing, situational and psychological influences. The consumer decision making is dependent on these influences either directly or indirectly. This is based on the fact consumer behavior is subject to the information that consumers are in a position to get (Wright, 2008).
• Functional Areas in Organizational Buying
When an organization is coming up with a product, it is vital to consider some of the important aspects of the product such as its design and development so that it is appealing to the consumer. The production process must ensure that the product’s quality is maintained. Upon completion of production, the product must be widely marketed and maintained in order to encourage consumers to purchase.
• Understanding cultural impact on consumer behavior
Cultural practices are extremely vital in the choices that consumers make. This is because of the need of conformity to these beliefs. Cultural practices have a huge influence on individual needs. These influences are assed on through family, religious organizations and educational institutions. In order to serve a larger market, marketing managers should adapt a marketing mix that addresses cultural values. They should also constantly adjust both locally and globally (Pride & Ferrell, 2006).
• Decision influences
Marketing managers must also seek to address the various decision influences that affect cons...
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