Sign In
Not register? Register Now!
Essay Available:
You are here: HomeResearch PaperBusiness & Marketing
Pages:
3 pages/≈825 words
Sources:
Level:
MLA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 15.55
Topic:

Marketing. Organizational Buying Process. Functional Areas in Organizational Buying (Research Paper Sample)

Instructions:

marketing. 1. Organizational Buying Process 2.Functional Areas in Organizational Buying 3.Understanding cultural impact on consumer behavior 4. Decision influences

source..
Content:
Marketing
Name:
Tutor:
Course:
Date:
Marketing
Marketing involves the pursuance of consumers by producers in order for them to purchase the goods and services that the producers are offering them.
• Organizational Buying Process
The buying process by a consumer is dependent on various influences including social, marketing, situational and psychological influences. The consumer decision making is dependent on these influences either directly or indirectly. This is based on the fact consumer behavior is subject to the information that consumers are in a position to get (Wright, 2008).
• Functional Areas in Organizational Buying
When an organization is coming up with a product, it is vital to consider some of the important aspects of the product such as its design and development so that it is appealing to the consumer. The production process must ensure that the product’s quality is maintained. Upon completion of production, the product must be widely marketed and maintained in order to encourage consumers to purchase.
• Understanding cultural impact on consumer behavior
Cultural practices are extremely vital in the choices that consumers make. This is because of the need of conformity to these beliefs. Cultural practices have a huge influence on individual needs. These influences are assed on through family, religious organizations and educational institutions. In order to serve a larger market, marketing managers should adapt a marketing mix that addresses cultural values. They should also constantly adjust both locally and globally (Pride & Ferrell, 2006).
• Decision influences
Marketing managers must also seek to address the various decision influences that affect cons...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • China Analysis Paper: Government And Political Factors
    Description: The writer of this paper needs to pick a major country (Japan, China, England, etc.) and do research on only one country. It needs to be 6 pages and answer each question/bullet point that is on the instruction paper....
    6 pages/≈1650 words| 4 Sources | MLA | Business & Marketing | Research Paper |
  • Financial Viability And How Supply Chain Affects This
    Description: The success of every business hugely depend on how effective it puts it finances into use and how viable the finances are...
    2 pages/≈550 words| 4 Sources | MLA | Business & Marketing | Research Paper |
  • Business Study
    Description: The task was to carry out a research about Grilsch Beer and how it is selling in the market Business and Marketing Research Paper...
    4 pages/≈1100 words| MLA | Business & Marketing | Research Paper |
Need a Custom Essay Written?
First time 15% Discount!