APPLE'S I-PHONE MARKETING MIX. Business & Marketing Research Paper (Research Paper Sample)

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Apple’s I-Phone Marketing Mix:
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I-Phone X is one of the most popular products manufactured by Apple. The Smartphone device is considered to be the best and most unique among Apple’s mobile devices. I-Phone X is a consumer product that comes preloaded with advanced features intended for both professional and personal use. The device provides users with light speed multi-tasking which facilitates the device’s flexibility in different working environments (Zigu par.2). I-Phone X offers a distinct operating system which is unique from the operating systems of other competitors; this equips the device with unique and innovative apps found in the apple store.
I-Phone X has two models which are differentiated by the storage capacity; one model has 64GB of storage while the other model has 256GB. The device is also available in two colors, silver or space gray. The I-Phone X features a 4 inch retina display with 12MP camera (Pratap par.5). The device comes along with a pair of EarPods. This is a unique set of headphones that are exclusively designed for Apples IPhone. The device also comes along with a USB power adapter and cable. All the accessories that come along packaged with the IPhone X essential for the devices optimal operation.