Male Strip Club Dc (Research Proposal Sample)

MALE STRIP CLUB IN DC
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Table of Contents TOC \o "1-3" \h \z \u 1.Executive Summary PAGEREF _Toc413890330 \h 22.Company description PAGEREF _Toc413890331 \h 23.Market research PAGEREF _Toc413890332 \h 34.Product and service line PAGEREF _Toc413890333 \h 45.Financial projections PAGEREF _Toc413890334 \h 5
1 Executive Summary
The male strip club will be an exquisite place of gathering in Washington DC. It will aim at providing exemplary and unique services including a vast selection of wines and beer, and award winning meals in a comfortable setting; by this, it will attract an array of male strippers and other interested parties from the entire city. The success of the club will solely be hinged upon the management whose commitment will ensure that the club operates successfully. The club’s employees will be selected depending on their skills and level of experience; they will be expected to share views similar to those of the employers, that is, to ensure repeat business, they must keep customers happy.
The strip club will plan to capture up to 4% market share of the local market and an additional 2 % and 2.5 % for the subsequent two years (Startupbizhub.com, 2015). The strip club will achieve this objectives through strategic planning, concerted advertising, management and marketing campaign, which will cover a wide scope of platforms such as social media, word of mouth and others. Located at the central business center of Washington, the site will be strategic in regard to reaching the over 7 million population of Washington. The local demographics and the neighborhoods such as Georgetown, Adams Morgan, and Foggy Bottom are among the reasons that will favor this spot for strippers.
2 Company description
This will be a new club in Washington Dc. The club will be a hotspot for both tourists and officer workers during the day, while in the night, it will host local members who will be in need of some relaxation and rave. Other the stripping services, the club will create a top notch menu providing food offerings and a taste of traditional fare. During the weekends, this club will feature small jazz venues and acoustical guitar. The primary goal of this club will be to capture 3% of the $25 million night club and bar market share before the end of year one.
The club will a neighborhood strip club locally owned. It will be a facility covering approximately 1,400 square foot in a shopping center known as Tysons Galleria. This shopping center is the East Coast Roden Drive. It is a leading spot proving a wonderful shopping experience and attracting the leading brand names in goods and fashion. It will provide a quiet and soft environment for strippers and ravers. The furnishings of the club will be involve small booths and appointed leather chairs throughout the club. These items will be obtained from local auctions; this will provide an elegant view of the lounge area. The club will include a moderate center stage for strippers and provide site for open mic nights and jazz musicians.
Initial cost will be in the form of air/heating conditioning, plumbing, electrical, carpentry, flooring, painting and smoke detectors. The cost are estimated to range from $40,000 to $50,000, covering the expenses of both leather chairs and small booths within the club. The club’s management will retrofitting and remodeling the space in order to accommodate back and front along with customers’ stools. The club will be requiring about $30,000 working capital loan so as to meet the requirements of start-up inventory and licensing. The total costs for start-up are $175, 000. The primary source of loan payment will be the cash flow from club.
3 Market research
The selected location for this business will be a vital component for its success. This site was sought particularly because the demographics are aligned strategically with the club’s target customers. While people meet in bars and clubs to socialize other emerging factors have sprung up into the industry. The challenges pertaining to drunk driving have brought dynamic changes in the patterns of drinking in the United States’ people (Hesse & Tutenges, 2011). The growing challenge with fitness and health in the latter part of 20th century has had a toll on the club and bar industry. An analysis of this industry requires a review of the entire alcoholic beverage industry. Alcohol is a very vital feature for strip clubs. The industry of distilled spirits, in the annual U.S economic activity, generates about $ 100 billion.
The US night club and bar industry includes single and multi-location industries: approximately 45,000 establishments and about $20 billion combined annual revenue. While there is significant domination from some clubs, there is no company that dominates entirely; this is partly due to the liquor laws which are constantly varying making it difficult to develop large chains of operation. There is a high level of fragmentation in the industry: the largest 50 companies consist of about 5% of revenue (Montemurro, 2001). Personal entertainment and income steer the demand.
There are few challenges to market entry in this industry, and the estimates of capital costs for start-ups are relatively low. However, there is stiff competition among the strip clubs and other night clubs as a result of the large night club numbers within the target market. When this is combined with the growth rate of small industries, the market share gained by one strip club will have a toll on others. Competition in this industry is likely to come from pubs, sporting clubs, win sellers, and coffee houses (hardbodiesmen.ne, 2015). The individuals which this business will be targeting for their target market include: between the ages 27 and 65, household income of $ 45, 000, gender demographic (25% female, 75% male), and people within a 15mile radius of the club location (Cutler, 2006).
4 Product and service line
The male strip club will offer a deep and broad scope of specialty wines and beers that will have a unique appeal to the public’s ever increasingly and changing demand for variety in wine and beer. The club will also provide a full service liquor bar. The catering department will offer traditional foods such as potato skins, calamari, nachos, along with fish dip favorites and fried grouper sandwiches. The kitchen will be fully operational on a 24/7 hour basis, although the club patrons can have the option of preparing foods in advance then using a microwave or use a deep fryer. The nights of Friday and Saturday will be especially entertaining; there will be live music performance particularly by local jazz musicians. The club management will cover for these ...