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Research Proposal
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Development of sky diving in Nova Scotia Marketing plan (Research Proposal Sample)


The sample is about developing a marketing plan for developing a skydiving business in Nova Scotia, Canada.


Research Proposal
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Executive Summary
The aim of this business plan is to incorporate Skydiving business initiative in Sydney City, Nova Scotia, and to raise approximately $150,000 that can be used for financing the operations of the skydiving business entity. The business plan also demonstrates the operations plan and financial expectations of the company. Tourism sector has developed in the recent past, and this has been attributed to the government regulations and policies that are lenient to the foreigners. Canada understands the implication of having a huge population of tourists as it increases the GDP level of the economy. In this business plan, the focus is on preparing a synopsis of the organization’s operations including its mission statement, vision statement, core values, and business objectives. It outlines the company’s marketing approach, management team, location, financial plan, personnel plan, and legal requirements.
Table of Contents
 TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc383943981" Executive Summary  PAGEREF _Toc383943981 \h 2
 HYPERLINK \l "_Toc383943982" Background statement  PAGEREF _Toc383943982 \h 4
 HYPERLINK \l "_Toc383943983" Mission Statement  PAGEREF _Toc383943983 \h 5
 HYPERLINK \l "_Toc383943984" Vision Statement  PAGEREF _Toc383943984 \h 5
 HYPERLINK \l "_Toc383943985" Core Values  PAGEREF _Toc383943985 \h 6
 HYPERLINK \l "_Toc383943986" Management team  PAGEREF _Toc383943986 \h 6
 HYPERLINK \l "_Toc383943987" Policies and Procedures governing the operations  PAGEREF _Toc383943987 \h 8
 HYPERLINK \l "_Toc383943988" Business objectives  PAGEREF _Toc383943988 \h 10
 HYPERLINK \l "_Toc383943989" Marketing approach  PAGEREF _Toc383943989 \h 11
 HYPERLINK \l "_Toc383943990" Market Potential  PAGEREF _Toc383943990 \h 11
 HYPERLINK \l "_Toc383943991" Customers  PAGEREF _Toc383943991 \h 13
 HYPERLINK \l "_Toc383943992" Suppliers  PAGEREF _Toc383943992 \h 14
 HYPERLINK \l "_Toc383943993" Promotion and Advertising  PAGEREF _Toc383943993 \h 15
 HYPERLINK \l "_Toc383943994" Customer Service Initiative  PAGEREF _Toc383943994 \h 15
 HYPERLINK \l "_Toc383943995" Selection of Location  PAGEREF _Toc383943995 \h 15
 HYPERLINK \l "_Toc383943996" Physical facilities  PAGEREF _Toc383943996 \h 16
 HYPERLINK \l "_Toc383943997" Financial Plan  PAGEREF _Toc383943997 \h 17
 HYPERLINK \l "_Toc383943998" Personnel Plan  PAGEREF _Toc383943998 \h 18
 HYPERLINK \l "_Toc383943999" Legal Requirements  PAGEREF _Toc383943999 \h 19
 HYPERLINK \l "_Toc383944000" References  PAGEREF _Toc383944000 \h 20

Background statement
The tourism and hospitality sector have experienced tremendous growth, and it has encouraged the inflow of tourism in the economy. The Canadian GDP is about USD 1.821 trillion as per the GDP data of 2012 (Menon, 2013). This showed a significant improvement in the manufacturing and service sectors as they directly link with the needs of the consumers across the globe. In 2012, the Canadian government reported an increased number of tourists to about 16 million, which brought about US$17.4 billion as revenues (George-Cosh, 2013). With the growth in tourism and hospitality sector in Nova Scotia, the development of skydiving for tourists will be a new business initiative that will realize success. Sydney is one of the developing economies, and tourists have found solace in visiting the region. In tandem with technological advancement, and the increased nature of operations, the development of sky diving in Nova Scotia proves to be a successful business entity in the economy (The Canadian Press 2013).
The growth in the tourism sector has increased the market base and the increase in the number of tourists in the region will increase the productivity and profitability of the new business entity. Most of the business entities consider the new trend in the region, and they aim at capitalizing on these operations. With the technological advancement imminent in the economy, it will necessitate awareness of the business initiative across the globe through utilizing the online marketing and advertisement initiatives in the economy. Sydney is the major economic center in Nova Scotia. The tourist often visits Sydney during summer before they proceed to other destinations in the region. As it enjoys good network of transport system, the population in the region has grown over the past decades, and it is estimated that the population would double in the near future (George-Cosh, 2013).
This business initiative will involve provisions of skydiving instructions to the tourists, the plane rides at affordable prices, and other services relating to skydiving to it esteem customers within the targeted market. The organization will also be involved inventory equipment of skydiving business and safety equipments that would be beneficial in the business initiative. This will be done through sourcing some of the suppliers and vendors of these equipments in an attempt to realize effectiveness in the inventory system. The services offered in the economy will be categorized into tow: first-time skydivers and expert skydivers. The first-skydivers consumers will be provided with the necessary services to guide them through the skydiving and the expert skydiver will be provided with rental apparatus that necessitate flights.
Mission Statement
To be one of the best Skydiving organizations in Canada—both in the eyes of Community, Customers, and the whole organization’s safety. Through customer value initiatives, the management will be able to meet the needs of the individuals within the entity.
Vision Statement
The sky diving business operations focuses on technological advancement and the operations will keep the customer’s and users informed on the trends in the economy. This will necessitate minimal downtime and productivity in the dynamic environment. The organization’s professional technicians and the experienced staff will ensure that the customer service provided is high-tech and ensures that the clients are comfortable in the delivery of their services.
Core Values
Skydiving business will realize its vision and mission statements when it articulates to these key values in the economy;
Safety—working in a safe environment where there is promotion and protection of the well being of the employees and health of the workers. The business organization should consider the needs of customers and staff.
Integrity—the company will be trustworthy, honest, and open when dealing with the society, staff, suppliers, and customers with an aim of increasing efficiency.
Staff—the management considers the employment and development of competent staff and quality ones within Canada.
These core values are critical in the development of the company’s operations as they will necessitate increased level of productivity, and customer satisfactions. Majority of the organizations within the sector are concerned majorly with the marketing capabilities of its staff, and they tend to ignore the need for customer satisfaction. The organization will focus its operations on the needs and demands of the customers, which will necessitate customer satisfaction in the long run. The company’s integrity is pivotal in the operations of the entity, and this increases the trustworthiness of the company’s staff and activities. The staff should always be encouraged or motivated through provision of services that are reliable. Some of the motivation techniques that should be articulated by the management include provision of wages and salaries, and giving the staff benefits they deserve.
Management team
The success of the Skydiving organization will be based on the need and efficiency of the management in disseminating its operations and services. With the organization aiming at recruiting competent staff and employees to the organization, it is clear that the company will report an increased level of operations. The key employees for the Skydiving organizations will be;
Senior Manager—the manager’s duties will foresee the operations of the entity including the administrative staff and the operations staff. The senior management will be involved with decision making process.
Operations Staff—Sky diving business operations requires customer satisfaction and effectiveness of the operations of the entity. In the case of operations staff, they will be majorly involved in foreseeing the operations and trends in the economy and providing equipments for skydiving and effective customer service.
Administrative Staff—the success of this skydiving business operation majorly involves administration activities including accounting, administrative, and sales and marketing.
In the case of the organization structure that will be employed by the management in its operations, it will be given as;

Policies and Procedures governing the operations
The aim of the organization is to realzie its strategic goals and objectives. For this operations to be effective, the management should consider developing HRM practices. The aim of HR is to necessitate effective leadership and management by broadening access to resources and distribution of its products and services to the target consumers (Butler, 2012). Realization of this aim requires that the management should implement policies and regulations to safeguard its operations. The focus should be on emphasizing the needs of the consumers through developing techniques that can enhance...
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