Traditional Fashion Crafts in Today’s UK Fashion Industry (Research Proposal Sample)
TASK: develop a research proposal ABOUT TRADITIONAL CRAFTS IN UK
This research project offers, or hopes to offer, both conceptual and practical values. Conceptually, current research project helps bridge a literature gap between developments in current UK fashion industry practices and conventional fashion crafts and how such developments are likely to impact, positively or negatively, on conventional fashion crafts. Practically, recent interest in crafts in general and fashion crafts in particular is apt to have broad implications for fashion business practice, particularly when more fusions between modern and conventional practices lead to unprecedented collaborations and innovations.
TRADITIONAL FASHION CRAFTS IN TODAY’S UK FASHION INDUSTRY: A RESEARCH PROPOSAL
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Traditional Fashion Crafts in Today’s UK Fashion Industry: A Research Proposal
Today, craftsmanship is more likely to evoke images of physical labor in pre-industrial eras. Or to bring up images of artisans who started to lose appeal, influence and business as mechanization of labor replaced humans in early industrialization periods in Europe and elsewhere. The case for craftsmanship cuts across different industries and is, for one, an area of broad academic and practical implications. The loss of human craftsmanship, at least in more conventional forms, spans diverse industries from manufacturing to gardening. Traditional fashion crafts remain, for current purposes, of central interest.
Traditional fashion crafts offer a unique bridge between the current proposed research and business research. Specifically, fashion as a craft is a creative endeavor which has been researched for decades. The rapid evolution of clothing making, particularly after more aggressive mechanization of weaving and spinning processes, has, however, introduced major shifts not only in how fashion products are produced but, more importantly, how fashion has come to be understood. For example, in late 1990s and early 2000s, fast fashion has emerged as an increasingly significant mode of fashion production by which established fashion brands cater to different needs and purchase habits of younger consumers (Mak, 2016). This is, of course, only one example of how fashion industry has changed radically in response to different technological, economic and cultural developments. The evolution episodes, so speak, of fashion over decades raises one legitimate question largely unaddressed in current academic literature but is of broad implications for business practice and research: