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1 page/≈275 words
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Level:
MLA
Subject:
Business & Marketing
Type:
Research Proposal
Language:
English (U.S.)
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MS Word
Date:
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Topic:

Alliance Manchester Business School: Consulting Services (Research Proposal Sample)

Instructions:

Why small and medium-size companies in the Bogotá – Cundinamarca region demand consulting services?
This project aims to determine the factors of the demand for consulting services for small and medium-sized enterprises in the Bogota – Cundinamarca region, which, in principle, are hypothesized, different from those of developed countries. Understanding the reasons for those companies that have a greater probability of demanding the consulting services, is possible to offer insights to SME consulting services of the most important factors which determine the likelihood of hiring external advice. The main factors on demand for consulting services, were identified in the academic literature and are related to the respondents' characteristics such as gender, age, educational level and features of the SME as the number of employees, total assets, number of years in the market and some related to the consulting activity itself, like the average tariff paid per hour and the type of services.

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Content:

The University of Manchester,
Alliance Manchester Business School
Why small and medium size companies in the Bogotá – Cundinamarca region demand consulting services?
This project report is submitted in partial fulfillment of the requirements for the Degree of Master of Business Administration
Declaration:
No portion of the work referred to in this project report has been submitted in support of an application for another degree or qualification of this or any other university or other institute of learning;
Copyright Statements:
* The author of this project report (including any appendices and/or schedules to this project report) owns certain copyright or related rights in it (the “Copyright”) and s/he has given The University of Manchester certain rights to use such Copyright, including for administrative purposes.
ii. Copies of this project report, either in full or in extracts and whether in hard or electronic copy, may be made only in accordance with the Copyright, Designs and Patents Act 1988 (as amended) and regulations issued under it or, where appropriate, in accordance with licensing agreements which the University has entered into. This page must form part of any such copies made.
iii. The ownership of certain Copyright, patents, designs, trademarks and other intellectual property (the “Intellectual Property”) and any reproductions of copyright works in the project report, for example graphs and tables (“Reproductions”), which may be described in this project report, may not be owned by the author and may be owned by third parties. Such Intellectual Property and Reproductions cannot and must not be made available for use without the prior written permission of the owner(s) of the relevant Intellectual Property and/or Reproductions.
iv. Further information on the conditions under which disclosure, publication and commercialization of this project report, the Copyright and any Intellectual Property and/or Reproductions described in it may take place is available in the University IP Policy (see http://documents.manchester.ac.uk/display.aspx?DocID=487 and in the Guidance on Publication from the Global MBA Project which is available on the Blackboard Project module.
Acknowledgments: I would like to thank the time and the invaluable contributions of the supervisor of this project, who enriched the analysis and methodological aspects to produce a work of recognizable technical value, and the support of the directives of Prodoa, to have a greater understanding of a typical SME consultancy in Bogotá - Colombia. I would also like to thank all surveyed companies for their insightful responses to this important project. The regression results were performed using SPSS Statistical Software.
Table of Contents
TOC \o "1-3" \h \z \u 1.Executive summary. PAGEREF _Toc466007770 \h 52.Introduction. PAGEREF _Toc466007771 \h 63.Industry, Company Background and Client's requirements. PAGEREF _Toc466007772 \h 74.Literature Review: PAGEREF _Toc466007773 \h 84.1. The characteristics of SMEs PAGEREF _Toc466007774 \h 94.2. The process and distinct features of the consultancy services for SMEs. PAGEREF _Toc466007775 \h 94.3. The effectiveness of consultancy from the viewpoint of the SME. PAGEREF _Toc466007776 \h 114.4. The drivers and motivations of the demand for consulting services for SMEs. PAGEREF _Toc466007777 \h 135.Analysis: Research Findings and Implication to Research Objectives. PAGEREF _Toc466007778 \h 145.1. Objective 1. To identify the main factors on the demand of consulting services from the studies of the academic literature. PAGEREF _Toc466007779 \h 145.2. Conceptual model. PAGEREF _Toc466007782 \h 17Figure 1: Conceptual Model. PAGEREF _Toc466007783 \h 185.3. Methodology and Data. PAGEREF _Toc466007784 \h 185.4. Results: PAGEREF _Toc466007785 \h 215.5. Objective 2. To test and validate the factors in the econometric model, with the highest explanatory value of the demand of consulting services. PAGEREF _Toc466007789 \h 255.6. Objective 3. To contrast the results from the model, with the findings from the academic studies. PAGEREF _Toc466007796 \h 306.Conclusions and recommendations. PAGEREF _Toc466007797 \h 347.References: PAGEREF _Toc466007798 \h 36Appendix A: PAGEREF _Toc466007799 \h 41Appendix B: PAGEREF _Toc466007800 \h 43
List of tables
Table 1. Determinant of the consulting services of SME in the academic literature. PAGEREF _Toc466007780 \h 14
Table 2. Main factors explaining demand for consulting services. PAGEREF _Toc466007781 \h 16
Table 3. Characteristics of the companies in the sample. PAGEREF _Toc466007786 \h 21
Table 4. Characteristics of the respondents in the sample. PAGEREF _Toc466007787 \h 22
Table 5. Characteristics of the demand for consulting services. PAGEREF _Toc466007788 \h 24
Table 6. Test of model coefficients. PAGEREF _Toc466007790 \h 25
Table 8. Model Summary. PAGEREF _Toc466007791 \h 26
Table 9. Percentage predicted by the model. PAGEREF _Toc466007792 \h 26
Table 10. Variables in the model PAGEREF _Toc466007793 \h 27
List of figures
Figure 1: Conceptual Model. PAGEREF _Toc466007783 \h 18
Figure 2 ROC Curve. PAGEREF _Toc466007794 \h 28
Figure 3 CHAID decision tree. PAGEREF _Toc466007795 \h 29
1 Executive summary.
This project aims to determine the factors of the demand for consulting services for small and medium-sized enterprises in the Bogota – Cundinamarca region, which, in principle, are hypothesized, different from those of developed countries. Understanding the reasons for those companies that have a greater probability of demanding the consulting services, is possible to offer insights to SME consulting services of the most important factors which determine the likelihood of hiring external advice. The main factors on demand for consulting services, were identified in the academic literature and are related to the respondents' characteristics such as gender, age, educational level and features of the SME as the number of employees, total assets, number of years in the market and some related to the consulting activity itself, like the average tariff paid per hour and the type of services.
Furthermore, the corporate and respondents' features information was obtained from a sample of small and medium-sized companies in the city of Bogota - Colombia, through online surveys and the data gathered was validated and analyzed through a binary logistic regression model and CHAID method. The results of the regression model show that the most important factors in the demand for consulting services is the size of the company measured by the number of emplo...

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