Consumer is a God in today's market (Term Paper Sample)

Consumer is a God in today’s market
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Table of Content
TOC \o "1-3" \h \z \u 1.0 Introduction PAGEREF _Toc399877007 \h 12.0 Consumer is God in Today’s market PAGEREF _Toc399877008 \h 13.0 Conclusion PAGEREF _Toc399877009 \h 1References PAGEREF _Toc399877010 \h 3
1.0 Introduction
The producer can not produce goods and services having not considered the customers or consumers as the way human being can’t survive without God since they determines what is to be in the market. More so, consumer is termed as an individual who purchase goods and service with the purpose of consuming (Cross, 1997). Therefore, customers are very significant because they contribute a lot towards the economy of a country. This paper seeks to examine whether consumer is a God in today’s market. Also the paper will be outline as follows: Consumer is God in Today's Market as well as conclusion.
2.0 Consumer is God in Today’s market
The fact is that the efficient and effectiveness of every market focus on the proper selection of customers needs as well as happiness for what they delivers. In regards, to this a discussion is whether a consumer acts as a "God" in the market. Generally a consumer plays a vital role as catalyst in the market. On the other hand, the main purpose for a business is to maximize on the profit as well as establishment of long-term relationship with the customers (Kumar, 2012). Due to high rate of competition within the market, consumers dictate what is to be sold. In some of the situation whereby a business is monopolistic, a consumer has no any say apart from accepting what is in the market. In conclusion, the market is being dictated by the consumers rather than the manufactures and as a result a business will segment it market focusing on the consumers.
3.0 Conclusion
This paper...