Marketing Analysis of the Debonaire Dry Cleaners. Term Paper (Term Paper Sample)

Marketing Analysis of the Debonaire Dry Cleaners
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Executive Summary
The Debonair Dry Cleaners store specialized in offering laundry services to Marylebone people at a fair price and worked on various marketing strategies to increase its market share. The store worked on various marketing strategies especially in creating a stronger market presence in the Marylebone Area. Therefore, it's detrimental to assess the store’s marketing environment as well as its internal environment for a better analysis on its marketing positioning. The process will include a SWOT analysis and possible applications of the PESTEL analysis to provide as much overview and recommendation for the store’s market expansion.
So far, the store has several customer targets within its market segment and opportunities to create its strong market base and bigger market share. On the other hand, the store has a number of weaknesses and through a SWOT analysis it will be possible to identify its potential strengths to enable it get ahead of its competition. So far, the store has had customer lash backs that could affect its market performance therefore, it would be important to address the issues. On the other hand, the nearby restaurants and hotels provide great opportunities for the store to increase its market share in the area and depending on how well it implemented the marketing strategies it would be able to overcome the challenge of negative reviews.