This paper is based upon hospitality marketing. I have chosen the
topic of a tourism-related company which is Dubai Parks and Resorts.
You will have to analyze the company's current, or generate new,
services to cater to the tourists visiting their chosen destination.
It is important that you describe the tourism in the destination and
link the current or new service back to these descriptions to justify
the service. You can be as creative as they wish in designing the
service and/or creating potential marketing collateral, provided these
are justified and explained. You are encouraged to provide examples of
how the company fulfils all the above criteria (e.g. examples of the
company's advertisements). This is a business report, and must be
written as such. All references must follow Harvard standard, so
PLEASE FOLLOW THE GUIDELINES OF HARVARD REFERENCING THAT I HAVE
UPLOADED FOR YOU. This report should be 2,500 words (not including
references, executive summary, and appendices). The report is to be
written in Times New Roman, size 12, and 1.5 LINE SPACING. PLEASE
FOLLOW THE RUBRIC AND OUTLINE TO ENSURE ALL AREAS ARE COVERED. Please
use trusted peer reviewed sources from any websites, books, or the
sources that I have given below.
1. Kotler, P., Bowen, J., & Makens, J., (2013). Marketing for
Hospitality and Tourism. (6th ed.) New York: Pearson.
1. Fisher & Ryans (2001) Nintendo - The launch of Game Boy color, Ivey
2. Deighton & Kindley (2013) Olympic rent-a-car US - Customer loyalty
battles, Harvard Business School
1. Chaffey, D. & Smith, P. R. (2013) Emarketing excellence: Planning
and optimizing your digital marketing (4th ed). New York: Routledge
Strategic hospitality marketing
Hospitality marketing is a branch of marketing where efforts are usually directed towards the increase of income in the hospitality industry. It takes a look at how sections of the hospitality industry, such as resorts, restraint, amusement parks and hotels, employ marketing skills to promote their products and services.
Brief overview of Dubai Parks and Resorts
The eight star hotel, Dubai Parks and Resorts was launched under directives of His Highness Sheikh Mohammed, who is the Vice-President and Prime Minister of the United Arab Emirates and also the Ruler of Dubai. It’s designed as a great vacation and entertainment destination to attend the areas that are within Dubai.
The resort main vision is that it will develop a premier year-round international entertainment destination, serving a wide variety of visitor sections from the Middle East.
Their mission is to build high growth and return, family entertainment business built on internationally-recognized products and services with long-term demand. Dubai parks and resort mission is making consistent and cost-efficient investments in each of their theme park destinations which are intended to uphold the quality and safety of their attractions and to increase visitor figures.
Their short-term marketing technique is to focus on finishing the building of the Project and ensuring ...