Marketing Plan (Term Paper Sample)

Marketing Plan
[Author’s Name]
[Institute]
Table of Contents
Executive Summary………………………………………………………………….………4Situation Analysis……………………………………………………………………………4Market Summary………………………………………………………………...……4SWOT Analysis…………………………………………………………………….…42.2.1 Strengths ………………………………………………………………………..52.2.2 Weaknesses ……………………………………………………………………..52.2.3 Opportunities………………………………………………………………….…52.2.4 Threats……………………………………………………………………….…..62.3 Keys to Success…………………………………………………………………….…6Marketing Strategy……………………………………………………………………….….6Mission…………………………………………………………………………….…..7Marketing Objectives…………………………………………………………….……7Financial Objectives………………………………………………………….……..…7Target Markets…………………………………………………………………….…..8Positioning ……………………………………………………………………………8Marketing Mix………………………………………………………………………...8Marketing Research …………………………………………………………………..9Controls……………………………………………………………………………………….9Implementation………………………………………………………………………..9Marketing Organization……………………………………………………………….9Contingency Planning………………………………………………………………..10References ……………………………………………………………………………………….11
1 Executive Summary
Daphne Technologies is a consulting firm specializing in marketing hi-tech products in the regional markets. However, the firm is seeking to enter non-U.S markets and target the international market. The firm boasts in expertise in marketing personal computers and accessories and also boasts in market research.
2.0 Situation Analysis
Daphne Technologies provides topnotch expertise in distribution strategies, channel development, and business development. The firm has been in existence for two years and seeks to expand its business to international markets. This year, the firm intends to take consulting services in Far East and Latin America markets.
1 Market Summary
Daphne Technologies focuses on hi-tech computer manufacturers, both software and hardware, who require selling their products outside the U.S market, most specifically the Far East and Latin America markets. As an emerging LLC firm, major focus is on medium-sized manufacturers. Our most valuable customers are basically executives in middle and larger corporations. These are mostly sales managers, general managers, and marketing managers.
2 SWOT Analysis
The SWOT Analysis covers the firm’s strengths, opportunities, weaknesses, and threats. Strengths and weaknesses can be generally termed as internal attributes while threats and opportunities are external attributes.
2.2.1 Strengths
To start with, one of the strengths the firm has is true expertise. Our two year expertise and experience is better when compared to our competitors in this niche area. Our other strength is dealing with a manageable size. We do not support large overhead to ensu...