Implementation and Maintenance of Modern Business Technology (Term Paper Sample)

Implementation and Maintenance of Modern Business Technology
The success of any business in the world today highly depends on its ability to control its activities (Blumberg, Cooper, & Schindler, 2005). The activities include dealing with a wide range of customers with different demands and control of employees so as to ensure maximum productivity. In this endeavor, many businesses have adopted modern technology to handle this services. Example of the modern system Customer Relations Manager (Chan, 2000). CRM is a modern system that has ability to keep track of the existing customers and also incorporating new ones in the company’s service chain.
CRM system has diverse use solutions to business institutions that make it most suitable for modern business operation. Customer Relation Manager has ability to track all sales activities, support customers through emailing services, show pricing services and demonstrate the products that the company offer (Danziger, Kraemer, 1986). A CRM system has become a major contributor to business success for it reduces costs involved in dealing with customers individually. Additionally, CRM system reduces time wastage that individual sales agents do round introducing products offered by the company to customers (Davies, 2009).
Many employees fear the introduction of a CRM system in an organization without knowing that it is meant to reduce errors involved when works is done individually. The system offers employees with an easy means of communicating with customers and therefore no direct contact with client but constantly ensures customers are served perfectly by the employees (Ward, Daniel & Peppard, 2008). CRM is usually customer oriented and continuously ensures customer needs are met at the highest quality possible.
The use of CRM system has been criticized as a way to make people jobless for it has ability to deliver services that were delivered by employees to customers. Although this has become a point of concern to many job seekers, CRM improves service delivery and constantly requires management by a team of sales people who ensure products are uploaded maintained for customers to view (Lucey, 2005). The system also ensures quality organization of the customer services sections. They include call center services, retail centers and sales force individuals.
The automation of service delivery has led to high profitability to many businesses. The service has brought about a high reduction in the operation cost, marketing and holding costs. No building of storage centers since company’s can produce whenever customer make an order. The use of modern technology manned from a single system has made it easy to receive customer needs and deal with any customer complaint appropriately. CRM system has enhanced sales services (Boar, 1993). The system has ability to control sales activities, give managers ability to calculate the cost involved in any sales activity and also offer a forecast future sales services.
In conclusion, CRM system has brought about an evolution in the way organizations control their services thus a great improvement in the way they serve customers. CRM has also ensured a quality means to control cost and also to maintain new and existing customers. The use of modern t...