Food Culture and Product Positioning Business & Marketing Term Paper (Term Paper Sample)

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Introduction
Marketability of a product determines how an organization makes profits as well as how it sustains its operations. Therefore, it is important for an organization to market its products by determining its relevance to the market through market surveys. Moreover, with the decreasing market size brought about by increases in the number of competition as well as brands, it is imperative for an organization to determine the most suitable products for supply.
As with agricultural produce, there are different levels of satisfaction and demand that arise from the customer preferences and needs. However, the food culture is supported by various factors such as urbanization, the increasing consumption, and demand for alcoholic products, increasing production and consumption of cheese products, increase in the demand for meat products among others.
A global positioning map may be used by an organization in order to determine a proper strategy for marketing their products. In line with this, the maps are based on the perception of the buyers, therefore, indicating where the products or services best fit. There are two positions where products may fit and these are: as new products filling gaps in the market or against the competiton.[Jessica Paddock, "Positioning Food Cultures: ‘Alternative’ Food As Distinctive Consumer Practice", Sociology 50, no. 6 (2016): 1039-1055, doi:10.1177/0038038515585474.]