Business Plan (Term Paper Sample)

ECO-BEAUTY CENTRE BEAUTY BUSINESS PLAN
By (Name)
The Name of the Class (Course)
Professor (Tutor)
The Name of the School (University)
The City and State
The Date
Table of Contents
1.0 Business Description ………………………………………………………………………….3
1.1 Executive Summary …………………………………………………………………………..3
1.2 Mission, Vision and Objectives ………………………………………………………………3
1.3 Financial and Strategic Objectives ...........................................................................................4
1.4 Performance Highlights ............................................................................................................5
1.5 Location of the Business ..........................................................................................................6
1.6 Ownership and Management ………………………………………………………………....7
1.7 Sources of Finances and Funds ……………………………………………………………….7
1.8 Keys to Success ……………………………………………………………………………….8
2.0 Company Summary …………………………………………………………………………..8
2.1 Start-up Summary …………………………………………………………………………….8
3.0 Products and Services ………………………………………………………………………...9
4.0 Marketing Strategy and Implementation ……………………………………………………..9
4.1 Competitive Edge ……………………………………………………………………………10
4.2 Marketing Strategy …………………………………………………………………………..11
4.3 Sales Forecast ………………………………………………………………………………..12
4.4 Milestones …………………………………………………………………………………...14
5.0 Management Summary ……………………………………………………………………...15
5.1 Personnel Plan ……………………………………………………………………………….16
6.0 Financial Plan ………………………………………………………………………………..17
6.1 Projected Cash Flow ………………………………………………………………………...18
6.2 Projected Balance Sheet …………………………………………………………………….19
6.3 Financial Assumptions ………………………………………………………………………21
Bibliography …………………………………………………………………………………….22
BUSINESS DESCRIPTION
1.1 Executive Summary
Eco-Beauty Centre will be 24/7 salon and beauty center that will be dedicated to providing superior and quality beauty and salon services to its clients mainly to satisfy their diverse needs and demands. Its primary objective will be to ensure that quality services and products are offered to its customers at affordable prices. Eco-Beauty Centre aims at rendering exceptional quality products and set an environment that is comfortable for the clients/customers and the staff members. Eco-Beauty Centre’s management and the staff will focus on creating a customer friendly environment by considering the diversity of customers’ ideas, cultures, and preferences. As the name suggests, Eco-Beauty Centre will focus on promoting environmental awareness and conservation in its services and products to the larger community and the preservation of nature. The spirit of hard work and undying efforts of this noble idea will be facilitated by the high demand from our potential customers at friendship level. Besides, the recruitment of highly qualified beauty professionals to support the venture will make it a potential creation.
1.2 Mission, Vision and Objectives
Our Mission: The mission of Eco-Beauty Centre will be to offer and supply beauty products and services that will enhance the physical beauty and mental relaxation of the clients, thereby promoting healthy living in the society.
Vision: To become the preferred and most affordable beauty center in London over the next three years.
Our Motto: "The Trend Begins with Eco-Beauty Centre!"
Overview of Key Objectives
To provide quality and professional beauty and salon services and products to its customers.
To offer services and products at differentiated rates in order to make them affordable to all income groups.
To increase access to beauty and salon services to the low and medium class groups in London and its surrounding.
Capturing more than half of the existing market size in this industry within three years.
1.3 Financial and Strategic Objectives
To post net earnings (after-tax profit) of over £50,000 within the first three years of its operations.
To achieving a good command of the beauty market share in London over the first two years.
To realize an asset base of £500,000 within the first three years of its operation in London.
1.4 Performance Highlights






1.5 Location of the Business
This venture has will be started at the right time and in the best location. After a relentless exploration of possible sites for seven months, it was established the London will be the best location. The choice of London is founded on the high population in the city that potentially represents a strong customer base. Besides, being a preferred business hub in U.K., the city enjoys favourable business environment characterized by higher business returns and auxiliary services that enhances business growth and development (Chappo, 2011, 65). The higher number of learning institutions and students of medium income level in London are one of the target customers for Eco-Beauty Centre, hence the decision to locate the enterprise in London. Preferably, the enterprise will be located in Cambridge Center. The site of the business is strategic given the heavy human traffic that uses the road and will likely bump on the magnificent salon (Chase, 2012, 13). It is at a junction and this will increase its accessibility to many potential clients/customers from either side of the city.
Interior Design of the Beauty Shop
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1.6 Ownership and Management
Since the idea was generated by Janet Thatcher and David Hey, Eco-Beauty Centre will be owned by the two partners, hence a partnership form of business. David Hey, co-owning this venture with Janet Thatcher, has a wealthy experience in running and managing business enterprises ...