A Case Study Assignment on Arcese Group of Companies (Term Paper Sample)

A Case Study on Arcese Group of Companies
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Table of contents
Introduction…………………………………………………………………….1
Marketing……………………………………………………………………….2
Finance…………………………………………………………………………..3
Operations………………………………………………………………………..4
Organisation’s performance………………………………………………………5
Speed……………………………………………………………………………..6
Quality…………………………………………………………………………….7
Dependability……………………………………………………………………...8
Location……………………………………………………………………………9
Methods……………………………………………………………………………10
Factors………………………………………………………………………………11
Recommendations…………………………………………………………………. 12
Conclusion…………………………………………………………………………...13
Arcese Group Company Analysis
Introduction
Arcese Group is a global logistics group of companies based in Italy and Europe in general. The arcese group has a rich strategic portfolio that earns its competitive advantage. Arcese was born back in 1966 as a mere transport company before it was expanded into three major logistics companies specialising in different wings. Arcese group is comprised of three major companies: SEL, Arcese, and Ventana Serra. The primarily mentioned specialises in the line of sports and events logistics. The company has enjoyed over 20 years of prowess in logistics of sports leagues like MotoGP, Motocross, Superbike, Rally, the Sail to the Bob and Skelton. Apart from that, SEL has extended its expertise handling huge promotional events, gatherings, awards for sports federations, teams or sponsors.
Secondly, the Arcese company is a dependent logistics organisation that handles all the cross-functional activities involve in the supply chain of products, ranging from transit on roads, rails, sea shipping to developed levels of logistics. The arcese company integrates its services around all consumer sizes. Ventana Serra is the third company of the Arcese group and it deals with sea and shipments. It is rated among the best air service providers in the world. Ventana Serra has networked with big sea and air transporters globally, a feature that enables the company to comply with demands of any volumes and delivery periods across the world CITATION Cha05 \l 1033 (Jacobs, 2005)
Arcese group lies in the category of the service industry, particularly in the line of logistics despite some of its companies (SEL) being engaged in other sports activities. Otherwise unlike, in the manufacturing industry these companies specialise in the provision of intangible products and services to the customer. They are majorly involved in the transportation of physical products among other supply chain management activities CITATION Mcg03 \l 1033 (Render, 2003)
Marketing
The Arcese group is a popular Italian logistics organisation. Logistics is a part of supply chain management that deals with the management of the inventory in the warehouse and the process of delivering it to the consumers. Any logistics company can have these performance objectives: Market positioning and customer satisfaction, industry awareness, costs, and a progressive improvement CITATION Lys02 \l 1033 (Gillingham, 2002)
In the world market, a company dealing in any operation needs to be limited to a certain niche despite the urge to drive huge traffic for its services. This does not have an implication that the company will scale down its sales volume, rather it is a better chance of building a superior portfolio in a small niche and thus gaining a competitive advantage over the competitors in the market. Though Arcese group is a reputable worldwide organisation, it has mastered the art of market segmentation and niche marketing. As seen before, the group is comprised of three companies each performing its defined role in the logistics services. Over the years this group has taken an initiative to gauge the trends in the transport sectors and made a critical decision on the areas to major in. To begin with undifferentiated marketing strategy, the Arcese company itself deals in the supply chain management of a variety of products. This means that based on the service delivery the mother company has no specific target group in the transit market. However, we can deduce that the company has embraced differentiation strategy of its services on basis of its location. Arcese company has centred most of its operations around Italy and Europe at large CITATION Hil05 \l 1033 (Hill, 2005)
Secondly, the group management has differentiated the market and specialised in sports and events logistics. The SEL group has specialised in this field and now is responsible for its prowess in the service delivery for over two decades.
In the case of Ventana Serra, the company responsible for shipments by sea and air, we can deduce the market segmentation has been done on the basis of the nature of the product, in terms of perishability, bulkiness, valuable goods, and urgency. Big manufacturing companies or manufacturer’s website such as the Chinese AliExpress, and Alibaba deal with a wide range of product categories and depending on the aforementioned product features, the manufacturers are likely to go looking for either sea or air transport for shipment. Therefore, Arcese group integrated Ventana Serra company for such activity to have a huge control over the competitors in the market.
Finance
Many logistics companies are striving with the market dynamics that are causing rise operation costs. Finance management policies are thus key to this. The Arcese group has employed a finance strategy of deploying costly technological tools, sourcing for business re-engineering expertise, and deploying exotic analytics frameworks. With these, the company is able to manoeuvre the transportation market at a greater competitive edge than its substitutes.
The Arcese group has achieved this by proper resource allocation, deployment of sophisticated IT tools to eliminate the cash leakages.
Operations
Despite being a logistics cartel, the Arcese group of companies also deals with the entire process of supply chain management. It has centralised its administrative activities in Italy since its major market area served is in the Europe. However, SEL has decentralised its operations and recently set up a subsidiary in Mexico to access a large market in that region. The sports and events company has done this strategic location to source external market from Europe.
Performance
Firstly, the logistics organisation should have a reputable image to its customers. This means that for such an organisation to create and uphold a good performance, it should also be a credible company with customer trust.
Secondly, under the performance objective is industry awareness. This is the most integral part that defines the success of the logistics company. Unlike most business operations logistics involves more activities that just the management of inventory as it is perceived to be. For instance, Arcese group’s prowess has been credited to its comprehensive track to global market trends, a good sales strategy and proper understanding of economic dynamics across the world. A good example is the SEL company of the Arcese group. It has identified its potential in the provision of its services in sports and events logistics solely and discerned a number of tricks and market structures in that field. Another rapidly growing feature in the market trends is the e-commerce ...