Social Media and Web 2.0 on the Digital Landscape (Annotated Bibliography Sample)

Students Name:
Topic:
Date:
Social Media and Web 2.0 on the Digital Landscape
Allen, G. (2011). Practicing teachers and Web 2.0 technologies: Possibilities for transformative learning. ProQuest/UMI.
Allen in this study attempted to examine whether the usage Web 2.0 tools created significant changes to the learners and educators in class. Data was collected from five K-12 schoolteachers from public schools. The information collected highly supported the hypothesis that Web 2.0 tools have significant changes to learners and teachers especially their roles perception. Out of the five participants, only one of them did not go through a transformative learning experience within the class but was already in line with the web 2.0 tools thus supporting the hypothesis. Outside the class, three of the participants underwent transformative learning experience; Web 2.0 had increased their sense of public accountability and therefore allowing them to serve other educators. The other two were already in line with Web 2.0. This study is useful to the research as it acts as a performance indicator and ultimately proves that Web 2.0 transforms the learners to become self-reflective and the teacher to be guides and not sage on the stage.
Andreea, I. O. N. E. S. C. U., & Ionuţ, T. C. (2012). The Challenges And Business Potential Of Social Media And The Transformation Of Nowadays Corporate Communications. REVISTA ECONOMICĂ.
Postal services in the Romanian market have experienced a tremendous drop in its main activities as stated in the article. Express couriers, packages, and letters were the main activities carried out in the postal services of the Roman market. Andreea and Ionut attempt to explain why the main operator of the post segment in Rome dominates. The introduction of social media all over the world has changed the traditional communication trends and the CNPR dominance is because of adopting the new networking frameworks. This is article targets those industries that are lagging behind in terms of their communication networks and tries to recommend the adoption of the new communication networks such as the social media tools just like CNPR. This article is useful to the research as it gives a good example of how industries can dominate their sectors if they transform from the traditional ways of communication the nontraditional forms of interaction.
Brown, R. (2009). Public Relations and the Social Web: How to use social media and web 2.0 in communications. Kogan Page Publishers.
In this book, Brown attempts to explain the communication changes that have occurred over the past decade. The traditional methods have been abandoned for new better communication means that is Social Media and web 2.0. This change has different meaning to people in different sectors but one way or the other the communication change promotes these industries in the same way. The present digital environment requires improved public relation strategies in an organization. Brown examines these public relations and creates a structure of digital public relations promotions for better results. This book is useful in the research as it provides the necessary information required by any person interested in online public relations. Its distinctive feature to the research is its provision of digital landscape overview and its conclusive idea of how social media and web 2.0 has changed the role of traditional public relations in firms.
Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the social media ecosystem. Business horizons, 54(3), 265-273.
In we are all connected: The power of the social media ecosystem articles proves the hypothesis that social media platforms should not be treated as single entities but rather as integrated entities. Most companies are aware of the importance of social media in improving their communication strategies however; they do not really know how to use social media effectively. This article targets such companies and provides them a framework for measuring performance indicators. Hanna, Rohm and Crittenden article is helpful as it gives a better understanding of social media as an ecosystem formed by different related elements that need to work together in order to reach a wider audience and consumers. The inclusion of both traditional and modern technologies is the outstanding feature of the article. Most writers focus more on the modern technology and forget the traditional methods that were the basis for modern technology development.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68.
In this article of Users of the world, unite! Kaplan and Haenlein attempts to convince business executives on the importance of adopting the concept of Social Media. Identifying the various ways in which decision makers of firms can use social media applications such as Instagram, Twitter and Face book to increase their profit margins. The article identifies the different applications and how each application is utilized in order to reach a wider market. With the increased firm interest of social media, the firms nonetheless have very little clarifications on what social media really means. The firm’s ability to differentiate Social Media and other relating concepts such as User Generated Concepts and Web 2.0 is wanting hence the articles purpose. The distinctive feature of the article that will be useful in this research is its description of the Social Media concept. It specifies the different categories of Social Medias applications by their characteristics hence creating a better understanding of the concept. Kaplan and Haenlein also provide 10 strategies that companies need to undertake in order to be part of the digital landscape.
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business horizons, 54(3), 241-251.
The article explains how the different blocks of social media affect organizations interactions with the clients. The writers of the article focus on firms that ignore social media and fail to understand how this platform can be beneficial to their organization. The various forms of social media have been included and the ways in which firms can learn and engage with the new form of communication. The article helps in the research by presenting an effective framework that identifies and defines the seven different functional blocks of social media. The seven locks include; sharing, relationships, conversations, groups, reputation, identity and presence. The writers go ahead and describe the success of the uptake of social media to firms is based on the focus given to the different functional building blocks. Recommendations in regards to the developmental strategies for comprehending and the response to the different social media activities is the articles distinctive feature that is useful in the research to measure the success of firms digital landscape uptake.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.
Mangold and Faulds main purpose in this article is to highlight the communication intention of social media. The article gives managers methods of enhancing tis communication such as the use of promotional tools, social media tools, and blogs. Social media is the key platform that allows thousands of people to know and learn about companies and their products. This knowledge is what develops communication between clients and the company and between the clients and other clients. The impact of this communication between clients has been puffed up in the market place. The articles attempts to clarify on how Social media acts as a major element in a firm’s campaign mix. The description of the ways in which Social Media acts as a promotional mix in both the traditional sense and the nontraditional sense is its distinctive features that are helpful in enhancing a firm’s communication choice with its clients. Importantly, this article helps organizational leaders to shape their interactions with their consumers in a way that is in accordance to the organization goals and missions.
McLoughlin, C., & Lee, M. J. (2008). Future learning landscapes: Transforming pedagogy through social software. Innovate: Journal of Online Education, 4(5), 1.
Web 2.0 is the main objective of this article by McLoughlin and Lee. The article attempts to disclose the impact web 2.0 has on the mainstream society and on the education sector. The education sector has adopted this digital technology and applied it in the learning process of students. The article targets all those institutions that have ignored web 2.0 that allows users to become contributors of contents rather than downloaders of content. McLooughlin and Lee provide true information about the web 2.0. Web 2.0 truly increases the opportunities for collaboration and networking and most importantly, it caters to the needs of the modern diverse student body. The transformational shifting of the teaching and learning practices because of social media is the articles distinctive e feature. This feature allows students to learn in a self-directed and reflective manner and the teachers to transform from a sage on the stage into a guide on the side.
McLoughlin, C., & Lee, M. J. (2010). Personalised and self-regulated learning in the Web 2.0 era: International exemplars of innovative pedagogy using social software. Australasian Journal of Educational Technology, 26(1).
Self-direct mode of learning for students ...