Facing Homelessness (Article Critique Sample)

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Facing Homelessness
Introduction
"Facing homelessness" is a page in the Seattle Foundation website that tries to create awareness about the sense of being homeless and the responsibility homelessness brings to common people and society. The webpage through art advocacy and visual storytelling is built on the principle that homelessness can be eliminated if the society unites. The foundation has a Facebook account sensitizing the society on the importance of everyone residing on the streets. This non-profit organization believes that the only way to break the negative conventional mindset about homelessness is by getting closer to the homeless. By doing this, people will then develop new attitudes creating new friendships with others. Once a connection has been made, is when the whole society can address this issue with sober minds and reduce its negative impact on the country. /npos/Pages/FacingHomelessness.aspx under this URL, the websites’ sole mission is to eliminate the conventional negative way of thinking about the homeless. Through social media, imagery and storytelling, the Seattle foundation hopes to end the homelessness issue.
Analysis
When analyzing a website, there are several key aspects to look at audience appeal and tone being the most important. The appeal part can take either or all of the following forms: emotional appeal, logical appeal or authoritarian appeal. From the first glance of the website, one gets a calm and laid-back approach due to the type of color, the touching headlines, and format used. In line with the organizations objective, the website has placed a lot of information out to the reader giving a sense of openness and welcome. The websites choice of words placed in the contents, tab headings, and subtitles clearly appeals to the audience emotionally. By first explaining to the audience the true nature of being homeless, this brings out the humanness in people and the will to help.
Using touching expressions e.g. "And when you see that persons’ true beauty, you can open your compassion and create a new connection of friendship," one can easily be moved and therefore becoming a member of the organization. Through informing the public about their presence in social media, the non-profit group tries to gather people and make their mission aware. The group also boasts of having done several projects that go hand in hand with its mission this clearly aimed at persuading potential members to join in. With the use of appropriate tone combined with the emotional appeal, the audience is captured making them feel the need to share the suffering. This is a good because the use of a wrong appeal could affect negatively on the group’...