Health and Wellness Tourism (Article Sample)
Write a 2000 research report.
Read chapter 9 – The Future of Health and Wellness Tourism on page 117 – 134 of the textbook. Then, imagine you are the manager of a small medium sized tourism, hospitality or events related business based in your capital city who want to capitalize on the business opportunity related to the health and wellness trend.
In the form of a report, you are required to complete the following steps:
1. Summarize your current business:
• What is your mission and vision?
• What is the value proposition of the business?
• How many staff are currently employed?
2. Based on the health and wellness trend that exist for your business in either tourism, hospitality or events, identify the related business opportunity that may exist to develop your business in the years leading up to 2030.
3. Suggest the way that the health and wellness trend have potential to impact your business in the following areas:
• Value proposition.
• The guest experiences.
• Financial management.
4. Create two (2) possible scenarios about how your business could respond to the opportunity presented by the health and wellness trend.
5. Finalize your report by selecting the scenario that you have chosen to support.
6. Explain the reason why you have made that decision.
• Throughout your report, support your discussion with relevant underlying bodies of knowledge, which have help support your answer.
HEALTH AND WELLNESS TOURISM
Health and Wellness Tourism are one of the world's most rapidly growing markets. Health tourism is a nearly $15 trillion industry, accounting for 14% of the global revenue of tourism ($3.2 trillion) in total, according to the Global Spa Tourism Congress (New Study Reveals Wellness Tourism, 2013). The rate of growth in global tourism is projected to nearly double in the next five years to $678.5 billion by 2017, which represents 16 percent of the overall revenue from tourism. Wellness tourism provides $11.7 million in global employment and has a world economic effect of $1.3 billion, representing 1.8% of world GDP in 2012. Health tourism is popular and important tourism in Singapore for a long time. The development of health tourism is focused on several complex natural healing factors, a well-developed network of associations of sanatorium resorts, skilled health workers, and scientific justification by beach resorts. The expansion of Health and Wellness tourism, particularly its outbound segment, is aided by improvements in the Singapore population's well-being, as well as problems with the Singaporean state healthcare system, environmental deterioration, and urbanization.
Summary of our current business
Mission and Vision.
To Have hotel facilities and wellness services at the highest level to enable guests to relax and regain their health and improve overall well-being. With our renowned hospitality in Singapore combined with our natural and peaceful environment, our guests can reset their minds, bodies, and soul.
Value proposition of the business.
This company's value proposition is to include integrative methods governed by medical professionals around the world, while also caring for our society and promoting people's education to build opportunities in life. Excellence and ownership committed, working to always meet expectations. We work as a team to provide the best personal care experience and build touchpoints in every service transaction through confidence and loyalty. With dignity, fairness, and integrity, we handle stakeholders. These are the defining features of our corporate practices.
We have a total of 102 staff currently employed, to ensure our mission, vision, and value proposition of the business is achieved.
Related market opportunities that may exist in the years leading up to 2030 to help us grow our company.
Success means never standing still in a fast-paced industry like hospitality. In 2030 there will be the following prospects on the market to help us grow our tourism sector in health and wellness.
Our guest experience and technology.
Whether or not we want it, in the hospitality industry technology is inevitable. We ought to serve clients as hospitality providers in a far more linked approach so that we find the correct combination of human and automated interaction solutions. This underlines the importance of the human factor, as most guests (67 percent) prefer to communicate with an individual (Wong, 2020). Examples of the technologies facilitating human contact are the use of reliable translation earphones and smart glasses to facilitate conversations between hotel staff and guests in their language. Hilton's Connected Room is a case in point of improving our guest experience with technology. Guests can now monitor room Features using their cell phones. This not only makes the experience more personalized (guest preferences for TV channels, room temperature, and other factors can be saved as ‘favorites' on the mobile applications), but it has also been integrated into Hilton Honors, the company's loyalty program. A lot is adjusted and most of it is guided by the most critical individual: the client. It wouldn't be any other way for any institutions operating in this fast-paced, innovation-friendly industry, we aren't either.
Though customizable rooms add a touch of whimsy to the world of hospitality, questions about travel sustainability are much less entertaining – and much more dangerous. A total of 1.4 billion tourists toured the planet last year. We can't seem to stop ourselves from boarding flights, vessels, and cars that pollute the atmosphere and even do more noticeable harm to the places they visit (Bio space, 2020). There is an increasing consensus that public sentiment against environmental action has reached a tipping point. The impact of our consumer decisions on the planet's future health is now a major concern, at least among younger generations. What does this mean for our hospitality industry's future? The definition of 'cognizant journeying,' which is all about the notion of empathy and social awareness as an integral part of the overall travel experience, is a hot new movement worth noting. Many view this as a natural extension of "transformative travel," which allows travelers to make significant life changes.
I assume that conscious travel is bringing the concept of transforming excursions to a new stage. It's not just about sustainability; it concerns citizens’ rights and supporting societies. On a practical level, our hotel has prioritized its environmental credentials, rather than awaiting the government policy to keep up with rapidly changing customer attitudes.
I believe that as a hospitality business and as a tourism industry, we must take the lead on sustainability. That's non-reusable plastics and lowering our effect on the environment; it's about using more recycled products and becoming aware of the ongoing environmental effects. I believe the government will enact legislation, but our company must move now to stay ahead of the curve. But, most importantly, the user does not seem to be prepared for this to occur at the cost of guest comfort. We also want to be cosseted by our resorts, which is why our cuisine is purchased domestically and our luxury toiletries are packaged in recycled materials. Determining when it is appropriate to go "absolute green" – potentially at the expense of visitor’s comfort – is a $64,000 inquiry that few entrepreneurs would be able to tackle ahead of time.
How the health and wellness trend may have influenced our company.
We've seen and are reacting to the new health and wellness patterns that are influencing modern habits. The following are some of the ways that the health and wellness movement has influenced our company.
International leisure travel is becoming increasingly popular. Our hotel aspires to be capable of providing facilities in a variety of dialects, as well as customized experiences that are appropriate for the culture and needs of their international guests.
Today's guests are always independent, tech-savvy customers who are at ease with websites and mobile apps. Our hotel ensures that all facilities are up to date and easy to use. When attending corporate meetings and conferences, travelers anticipate high-tech facilities and knowledgeable support staff from hotels and convention centers. Furthermore, most guests seem to favor computers over the hotel personnel, opting for remote check-in and do not care if a machine provides room service. Employees will be able to focus on delivering more customized service rather than rote activities as a result of this.
Environmentally friendly activities are developing the trend as companies depend on resources in renewable energy and there is a lack of water. Many resorts are putting in solar panels and system upgrades so that when visitors leave their rooms, the lights and air conditioners are turned automatically turn off (Olkiewicz, 2015). Our hotel is becoming more active in destination and self-promotion as a result of the proliferation of social media. We publish photographs and tweets from our guests on our website and use the content in our advertisement campaigns.
The guest experience.
Today's visitors are in control of their wellbeing; resorts now have fully equipped fitness facilities, spas, and swimming pools. Travelers are increasingly waiting for new healthy options. In addition to healthier cuisines options, increasing trends include energy-saving lighting, air purification, training equipment in the room, yoga facilities, and even vitamin-infused bathwater (RoomkeyPMS, 2018). The Cornell Center for Hospitality Research estimates that millennials (those aged 18–34) will constitute 50% of all US travelers by 2025. Our organization defines its strategies based on the personalities and habits of this demographic community, which traverse frequently and are early adopters of technology.
Our hotel will strive to satisfy them by providing fast check-in and affordable gourmet dining experiences. In effect, happy millennials will aggressively support our companies on social media platforms (Smith, 2009). Veganism is becoming more common as people become more conscious of the negative effects of consuming animal products on the environment, their wellbeing, and the living beings slaughtered for their food. As a result, our hotel restaurant must offer a diverse selection of vegan options to our guests. If there is enough demand for vegan food, we will choose to employ a vegetarian chef to ensure that vegan breakfast, lunch, and dinner alternatives are available.
We now have a selection of exclusive healthcare facilities providing global healthcare wellness services at reasonable prices, thanks to the rise of Medical Tourism, and we want a piece of the pie. People who engage in...
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