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English (U.S.)
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Mount A Winning Venture Capital Pitch Marketing Article (Article Sample)



Mount A Winning Venture Capital Pitch
Other than having a good idea at a strategic time and environment, raising capital for a business venture is by far one of the most outstanding hurdles in setting up a successful business. So frustrating is this undertaking that most good ideas burn out from frustration resulting from inadequate capital, making access to capital the main difference between success and failure for budding entrepreneurs. In this respect, pitching is fast becoming a widely considerable approach to entrepreneurs as a way to acquire start-up and growth capital as well as build powerful partnerships that propel their ideas and businesses to new heights and tap into their full potential. Venture capitalists and angel investors locally and around the world consider Kenya a prime hub for investment.
It is, however, important to note that most pitching initiatives end in failure for potential entrepreneurs. This is not attributed to any shortage of brilliant ideas worth investing in or even limited funds from investors. It results from the inability of entrepreneurs to communicate their ideas and situational environment in a way that leaves little to no doubt in the minds of VCs as to the realistic feasibility of the idea and soundness of making an investment. So what exactly are venture capitalists and investors looking for during a pitch, and how can an entrepreneur tailor the pitching process to communicate in a way that persuades and compels the VC to invest?
What a VC is looking out for is a partner. You must depict impeccable integrity and be forthcoming on all aspects of your idea and situational context. Show unwavering passion and confidence in your idea and this is only achievable by understanding all the intricacies that pertain to the idea. Your investors are more likely to show an interest in your idea if they can see the passion flow within you, to begin with. It is the only way you demonstrate you will do all it takes to succeed, and they won't lose money. The other quality you must demonstrate is a degree of experience in your field and an understanding of the dynamics of your idea or product in the complex and competitive market. Point out other ventures you have succeeded in and validate your request for funding with entrepreneurial steel and spirit from experience. Just let your potential financier understand that you have the skill, commitment and leadership acumen to start and keep the business going.
One of the most forgotten items during a pitch is a clear outline of how the financier will be making money. It is the primary interest for the investment, to begin with, and must come out in convincing detail. Give a clear vision of where you see the company in the short and long term and provide an indication of anticipation on how changes in the marketplace are likely to shape your idea and product. Demonstrate your ability to learn from the investing expertise and experience of your potential investor an...
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