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Luxury Fashion Turning Green Essay (Article Sample)


Article on FASHION


Luxury fashion turning green.
Fashion is all about being creative and eco friendly,we all prefer to save our future of earth as well as change future of fashion.Have you noticed that some big brands are becoming eco friendly.?Yes it is true,many companies now declare themselves eco-friendly, which can mean anything from using organic cotton in T-shirts to using solar power to light their headquarters. Most are sportswear labels that lead with their self-declared green credentials rather than aesthetics, or hardy activewear companies, such as Patagonia, which offer handbooks for repairing - instead of replacing - damaged clothes. A few companies are trying to buck the 21st century human desire for something shiny and new by plugging products such as the sweatshirt made of organic cotton that's guaranteed to last 30 years.
Many companies are discovering that turning eco friendly is perhaps economically affordable rather than spoiling environment for future use.Some of brands below adopted idea longtime ago.
One of Gucci’s first attempts to go eco friendly was creating a 100% traceable handbag collection in partnership with eco advocate Livia Firth. In 2010, they also introduced recyclable packaging with FSC certified paper. In 2011 Gucci came out with eyewear made from more environmentally-friendly materials that are based on castor-oil seeds.Gucci has all along shown its interest in protecting environment.

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