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Book Review
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Memo Assignment: Business Improvement Concepts (Book Review Sample)


As the new employee of Mauna loa cafe, you are required to write a memo to management to propose on ways to improve the cafeteria.

To: Mauna Loa Café Management
From: Chrisy Moraa
Date: February 10, 2017
Subject: Business Improvement Concepts
My investigation on the general performance of the firm designates a declining tendency in sales and customer holding. The situation is not that promising following the threat to close-up some of the stores. This calls for a reprioritization of our customer service delivery mechanism, branding of the coffee drinks and advertisements. Views held below depict some ways in which the management can rekindle Mauna Loa Café.
Customer Incentives
The introduction of home and office delivery services will enlarge our market niche. Time constraint is a great factor affecting customer access to our products. Delivery at cost will increase the volume of sales, customers and the profit margin. Inclusion of live performance like music by bands, spoken word and similar entertainment factors will attract an untapped segment of the market like the youth
Alcoholically branded Coffee
Induced coffee drinks would appeal to non-lovers of plain coffee. This would attract a 40% increment in the firm’s sales and maintain customer loyalty to our shops. Alcoholically induced coffee would be addictive thus, customers will be coming back for more. Thus, the firm will gain a competitive advantage against tits competitors. For instance, charging $3 per alcohol shot at a co...
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