Case Analysis of Brisbane Airport Corporation (Case Study Sample)

Running Head: CASE ANALYSIS OF BRISBANE AIRPORT CORPORATION
Case Analysis of Brisbane Airport Corporation
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Analysis of B2C business model in line with business model canvas:
With the introduction of B2C mode of digital servicing strategy within its overall revenue and operational activities over the infrastructure of airport, Brisbane Airport Corporation (BAC) can accumulate several multiple and key advantages, which can positively increase its ultimate revenue base. Moreover, among its other mode of revenue means already established within the infrastructure of airport, BAC can particularly create its new streams of revenue within its financial statements, which can be termed as digital sources of revenue with the help of integration of Business model canvas into the core facets of B2C framework of business (Osterwalder, Pigneur & Clark, 2010).
Therefore, an in-depth analysis and strategic evaluation of present business growth perspectives and aggregation of BAC digital revenues fields can be performed with the help of implementation of diversified aspects of business model canvas theories. Each aspects or fields of this model have been analytical discussed with regard to current business conditions of Brisbane Airport Corporation, in order to generate convenient means to enhance the company’s overall revenue base.
Key Partners
Availability of sufficient base of business partners along with the strong hierarchy of suppliers forms a key position for any business establishments. Similarly, with the implementation of B2C digitized mechanisms into the infrastructure of BAC, a considerable scale of aspects would needed to be considered by the corporation, specifically in terms of its new base of partners and service providers. As B2C setup is primarily linking the organization business opportunities in terms of various digital services to its consumers directly, therefore, a range of suitable, reliable and competitive partners and suppliers would be required by enterprise (Ecock, 2011). This would help in successful implementation of dynamic phase of services into the physical atmosphere of airport. Likewise, as a result, a strong establishment would be created in airport in the form of various ranges of e services, including interactive cloud networking scenarios, Wi-Fi and other form of digital services. Thus, ideal partners for BAC in order to create vital business synergies would be IT companies involved in offering dynamic services, Service provides, E commerce business and related ones.
Key Activities
A wide range of commercially untapped passengers in different localities of airport can be covered into the circuit of retail and commercial framework only, if BAC could successfully offer some high value propositions and creative value services to its potential customer range. Moreover, once the digital B2C service has been introduced and installed, they should be properly advertised and promoted so that wide range of affected passengers could sustainable information about it (Fryars, 2012). Hence, distribution channels of airport including, digital retail outlets, service providers, marketing departments and online sales personnel formulates as the key components of this distribution channel and thus, each of these components must be in congenial coordination to ensure the digital network efficiency and its perfect operability over the airport atmosphere.
Value Propositions
Installation of B2C digital network should ensure some definite kind of services and value propositions to entire range of potential passengers of airport, i.e. covering 78% of commercially unutilized customers, who are bound to spend their time in waiting lounge of airport involved in some or other sort of activities. Hence, the introduction and extension of dynamic range of services should be implemented, which can effectively target majority of such passengers under its digital network. Such services may take the form of online shopping portals, Wi-Fi, Cloud networking, e banking and etc. The main aspects should be to cater the needs of large quantum of peoples presented in airport, in order to satisfy them and assuredly of repeat virtual business from them even after they left such place.
Customer Relationships
This aspect of Business canvas model is quite significant from any business perspectives as it includes the most key factor that ultimate drives the revenue field for businesses (6w2x.com, 2014). As far as BAC is considered, they should introduce those services under its digital network plan which is substantially regarded from its high number of customers. This process might involve several activities to be performed by way of surveys, feedbacks and usage of questionnaires, in order to get clear requirements and reservations of customers regarding the B2C networking in which BAC has decided to invest in. These options would clarify wide range of customer’s viewpoints and specific needs pertaining to digital services to BAC management and thus, they would then be in a more strong position to implement them as per the needs of their customer segments. This step would not only enhance the level of customer satisfaction, but it would flourish the chances for BAC to create strong relationship with its customer on long term basis.
Customer Segments
Although, all digital services can be accessed freely by any customer in airport vicinity after getting duly subscribed for each of them, however, BAC management could find it more feasible to divide those services as per the different segments of customer or passengers they are aimed to interact with. Such an option would be more congenial as it will clarify to company’s management that what category of customer’s are more important for them as compare to the normal ones.
Key Resources
Requirement of considerable amount of human and financial resources would be firmly needed by BAC, in order to implement B2C digital network over the entire or targeted airport vicinity. Moreover, cost would turned out sharply as the more emphasizing factor over the success of this technology, as such kind of digital setups are among cutting edge technologies base. Another significant resource could take the shape of well known brand name, goodwill or trademark of company’s new partner, which would bring the additional synergies into the development and growth of business (Abecassis-Moedas, Ben Mahmoud-Jouini, Dell'Era, Manc...