Volkswagen Company Group Analysis: History, Bullets Points (Case Study Sample)

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Introduction
Volkswagen group is one of the leading automobile manufacturers in the world with its headquarters in Wolfsburg North of Germany. Its subsidiary in Canada was founded in 1952 and is headquartered in Ajax, Ontario (Denning, p.p206). The company specializes in the design, manufacturing and the distribution of commercial and passenger vehicles, engines, motorcycles and turbo machinery. In the past year, the company managed to increase their sales to over 10 million cars. Volkswagen commands approximately 13% of the world's passenger car market share. With the wide range of new and exquisite products, this number is expected to increase significantly in the future. It is considered to be the world largest motor vehicle manufacturing company by the year 2011 unit sales that have maintained the biggest share in the European market for the last two decades.
The ownership of Volkswagen Company comprises of Porsche Automobile Holdings who are the majority shareholders having control of 32.2% of the company (Elson, p.p37). Foreign Institutional shareholders control approximately 24.9% of the company capital making it part of the owners of the Volkswagen Company. The Company's major production line includes the Volkswagen Passenger car, Lamborghini, Audi, Passat, SEAT, Skoda, Bugatti, Jetta, Beetle and Bentley ranges of vehicles that provide customers comfort. Volkswagen Company's major emphasis is on increasing its focus on core business, profitability and reduction of the cost of production (Elson, p.p40). With the aim of achieving this, the company is considering divestiture of non-core business segments and also adapting diverse adaptive strategies in the process of production and introduction of new models.
History
Volkswagen Company was set up in 1930 by Ferdinand Porsche. In the early 1930s, Volkswagen is considered to be basically comprised of luxurious models and the typical German could hardly afford to purchase such an expensive car (Denning, pp208). Ferdinand Porsche was also commissioned by Adolph Hitler to manufacture a small inexpensive car that could carry two adults and three children. Inside this particular car, there were diverse changes that include reliability, better fuel efficiency, ease of use and also economically efficient repairs and parts. During the Second World War, the company survived because they were involved in production of cars for the British Army. The company sold out its first cars in United States of America in 1949 as they renamed them as Type 1 vehicles.
During 1960s and 1970s, the cars produced were considered outdated and the company introduced several Type 3 and Type 4 models to ease efficiency (Elson, p.p42). The models differed from the previous models notably with the introduction of universal body construction that had a choice of a fully automatic transmission mode and electronic fuel injection. The company in 1964 thrived in acquiring Motorenwerke AG and Auto Union and ultimately merged them to create the modern day Audi Company.
Volkswagen Company posted a record sale of approximately 6.31 million vehicles with a worldwide market share of 11.4% in the year 2010. This increase in sales made the company to be the third prevalent automaker in worldwide...