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Business & Marketing
Case Study
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Today's Business Environment: Advertising And The End Of The World (Case Study Sample)


Select 1-2 quotes from the given text on which to base your refection.


Reflection: Advertising and the End of the World
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Reflection: Advertising and the End of the World
Cutthroat competition in today's business environment compels businesses to do more than just produce great products; the advertisement is needed besides other organizational efforts to satisfy consumer needs and preferences. Jhally (1997) explains that “the function of the advertising industry [is] to recruit the best creative talent of the society, and to create a culture in which desire and identity would be fused with commodities” (par 4). To benefit maximally from advertising, the author further suggests that a firm should focus less on whether an ad generates sales volume, but to ensure that it answers “the question of values” (par. 11). Jhally's assertions have deep implications for advertisers in today's turbulent business arena.
Business and culture are intertwined; the degree to which an organizat

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