Marketing Assignment About: Marks & Spencer Case Analysis (Case Study Sample)

Marks & Spencer Case Analysis
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Marks & Spencer Case Analysis
In the contemporary world, marketing management is playing a fundamental role in the promotion of organizations’ products and services. Appropriate marketing strategies and management approaches enhance the performance and success of business organizations in dynamic markets. For instance, Marks & Spencer Company has remained to be one of the most performing business agencies in the world. However, there are significant problems that can be attributed to the major causes of the company’s failure in the global market. One of the critical challenges is the incompetent management practices and the deteriorating relationship between executives, employees, and their customers. For instance, Greenbury’s request for the resignation of aging executives and the subsequent reshuffling of the managing directors was detrimental to the operations of the company (Bower, 2005). In addition, layoffs and firings of senior and long-serving employees in the enterprise to avoid their pension entitlement can be termed as unethical. Another significant problem identified in the case is the company’s decisions to enter global markets without performing a proper analysis. It can be noted that Mark & Spencer Company’s global stores produced significant impacts in increasing their operation costs. Besides, the financial crisis that affected countries where the organization was operational facilitated its downfall.
In order to remedy these challenges, it is essential to implement effective management strategies. For instance, instead of firing senior managing directors, one can build a strong association bet...