The Sample Is A Case Study About Starbucks Corporation (Case Study Sample)

Case study about Starbucks
Author
Institution
Premise and deliberate strategy
Starbucks is a coffee serving company which decided to go an extra mile in the affordable luxury industry. For it to beat its competitors it had to put in place the various strategies. Firstly, it had the people’s needs at heart and formulated a plan of targeting mid-age professionals. It came up with a strategy of making affordable, healthy and best quality coffee, ADDIN CSL_CITATION { "citationItems" : [ { "id" : "ITEM-1", "itemData" : { "DOI" : "10.1016/j.lrp.2009.07.003", "ISBN" : "0024-6301", "ISSN" : "00246301", "PMID" : "15268668", "abstract" : "Whenever a business enterprise is established, it either\\nexplicitly or implicitly employs a particular business model that\\ndescribes the design or architecture of the value creation,\\ndelivery, and capture mechanisms it employs. The essence of a\\nbusiness model is in defining the manner by which the enterprise\\ndelivers value to customers, entices customers to pay for value,\\nand converts those payments to profit. It thus reflects\\nmanagement's hypothesis about what customers want, how they want\\nit, and how the enterprise can organize to best meet those needs,\\nget paid for doing so, and make a profit. The purpose of this\\narticle is to understand the significance of business models and\\nexplore their connections with business strategy, innovation\\nmanagement, and economic theory.", "author" : [ { "dropping-particle" : "", "family" : "Teece", "given" : "David J", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" } ], "container-title" : "Long Range Plann.", "id" : "ITEM-1", "issue" : "2--3", "issued" : { "date-parts" : [ [ "2010" ] ] }, "page" : "172-194", "title" : "Business Models, Business Strategy and Innovation", "type" : "article-journal", "volume" : "43" }, "uris" : [ "/documents/?uuid=5f184ee1-2fda-4218-b154-0697cc9f5c05", "/documents/?uuid=8badb0a4-1edb-4943-a44a-4f924f540a50" ] } ], "mendeley" : { "formattedCitation" : "(Teece, 2010)", "plainTextFormattedCitation" : "(Teece, 2010)", "previouslyFormattedCitation" : "(Teece, 2010)" }, "properties" : { "noteIndex" : 0 }, "schema" : "https://github.com/citation-style-language/schema/raw/master/csl-citation.json" }(Teece, 2010). Secondly, the company set up many stores in china targeting the extended families who live in small houses in china. They created good customer relationship in China through social platform. Hence, converting Chinese people to take coffee instead of tea. High consumption of coffee in china motivated Starbucks to setup 500 stalls in china making a total of 1500 stalls. Thirdly, the superb leadership in the company has greatly influenced its success. They are continually coming up with innovative products and focuses on quality products. Lastly, the company focuses on employee satisfaction. By providing them with benefits and private stock options. The health of all their employees is well taken of whether part time or full time employee by insuring them. According to me, this strategy is effective and efficient. Maximization of profits by increasing sales is the driving force in business. This company targeted popularity and making their products affordable which is the main strategy which improved their sales.
Social-cultural
For Starbucks to be successful it needs to consider social class of the people it is targeting, ADDIN CSL_CITATION { "citationItems" : [ { "id" : "ITEM-1", "itemData" : { "DOI" : "10.1016/j.ecolecon.2015.03.007", "ISBN" : "0921-8009", "ISSN" : "09218009", "abstract" : "Ecosystem service research has long been dominated by a monetary interpretation of value, neglecting other social perspectives on the importance of ecosystems for human well-being. Emphasis has been put on individual utility and rational choice, which does not adequately capture the full spectrum of social values of ecosystem services. A socio-cultural approach to value ecosystem services is increasingly advocated and is gaining more attention in the ecosystem service research agenda. The current documentation of socio-cultural perspectives on ecosystem services is, however, characterized by a conflation of the concepts of \"cultural ecosystem services\" and \"socio-cultural values\" of ecosystem services. This paper reviews (i) the concept of socio-cultural values within the ecosystem service framework, (ii) the social and ecological factors that determine socio-cultural values, and (iii) the methods by which socio-cultural values can be assessed. The clarifications of the concept of socio-cultural valuation and the structured listing of the available methods facilitate a better integration of socio-cultural values into ecosystem service assessments and help researchers to choose methods from the available portfolio.", "author" : [ { "dropping-particle" : "", "family" : "Scholte", "given" : "Samantha S K", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" }, { "dropping-particle" : "", "family" : "Teeffelen", "given" : "Astrid J A", "non-dropping-particle" : "van", "parse-names" : false, "suffix" : "" }, { "dropping-particle" : "", "family" : "Verburg", "given" : "Peter H.", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" } ], "container-title" : "Ecological Economics", "id" : "ITEM-1", "issued" : { "date-parts" : [ [ "2015" ] ] }, "page" : "67-78", "title" : "Integrating socio-cultural perspectives into ecosystem service valuation: A review of concepts and methods", "type" : "article", "volume" : "114" }, "uris" : [ "/documents/?uuid=45086173-3c39-4703-ab9e-e5c32137daae", "/documents/?uuid=cd17bffa-5729-4886-b324-1bdb511ef34c" ] } ], "mendeley" : { "formattedCitation" : "(Scholte, van Teeffelen, & Verburg, 2015)", "plainTextFormattedCitation" : "(Scholte, van Teeffelen, & Verburg, 2015)", "previouslyFormattedCitation" : "(Scholte, van Teeffelen, & Verburg, 2015)" }, "properties" : { "noteIndex" : 0 }, "schema" : "https://github.com/citation-style-language/schema/raw/master/csl-citation.json" }(Scholte, van Teeffelen, & Verburg, 2015). To effectively sell luxury beverage there is need to know your consumers. Some will prefer taking alcohol instead of coffee or tea therefore, making your product irrelevant. Besides, there is need to consider the culture and beliefs of the consumers. High level of caffeine in coffee is rejected by certain religious groups. They will opt to go for substitutes for example soft drinks. The hyper group of people are prohibited from taking coffee. In advertisement of the product, that beauty attribute must be seen for consumers to be attracted. Whenever the product is being promoted it is crucial to advertise it with a certain level of beauty. Different ages have a different eye for products. Young generations prefer products which are attractive and look luxurious whereas the older class does not consider the beauty they prefer the quality, therefore there is need for Starbuck to be aware of the age which they are promoting the product. The educational level of the customers should be considered. They should target people with basic education with the knowledge of the significance of coffee in their lives. The drawbacks of excessive coffee. Lastly competition from substitutes, coffee has to be more appealing to the eye of the consumer to take it instead of other soft drinks.
For effective distribution of coffee due to change in lifestyle such as longer working hour’s Starbucks created a coffee pick up mag which a customer can pick and take while working. So they don’t have to spend time at the shop taking the coffee. The other strategy is by coming up with alert marks on it products since it contains high caffeine it is not recommendable for people with hypertension. Therefore, improving public awareness for the caffeine levels in coffee is also a crucial step they took. According to me, Starbucks needs to consider the income level of its consumers. The premium price of coffee tends to limit other people with lower income from enjoying the product.
Best business strategies for Starbuck
Coffee industry has become competitive since it an open market business. Many companies have seen the opportunity and now they are venturing into the business, ADDIN CSL_CITATION { "citationItems" : [ { "id" : "ITEM-1", "itemData" : { "DOI" : "10.1108/14637151011017994", "ISBN" : "0885862111114", "ISSN" : "1463-7154", "abstract" : "Purpose - In recent decades, supply chains have diverged and new types of services and operators have emerged in the logistics sector. The purpose of this paper is to focus on analyzing service strategies and service-related business models, as well as their modular business processes in logistic services. The aims are to describe these three levels and to match strategic service positioning with business models and modular business processes. Different types of services are analyzed and the analyses are conducted on both the industry and corporate levels. Design/methodology/approach - The theoretical focus of the paper illustrates frameworks for service strategy, service positioning, business models, and business processes. The corporate level approach aims to describe the efficiency and quality of services and their processes, while the industry level approach focuses on service strategies in an industry and on the organization of business, i.e. business models. A case study is used to illustrate the strategic level divergence in logistic services and to match this with the business model framework and the business process approach. Findings - The findings show that a match exists between service strategy, business models, and operational level business processes. Standardization, service productization and modularization of services, and also service production structures are useful tools for efficient service production and output. Originality/v...