The Road Towards Marijuana Legalization Case Study (Case Study Sample)
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The Road towards Marijuana Legalization Case Study
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The Road Towards Marijuana Legalization Case Study
The news coming from the Canadian Prime Minister Justin Trudeau on the legalization of recreational marijuana opened a new world of opportunity for diversification for Adam Miron who at the time was the chief brand officer of Hexo Corp. Although Miron was in a celebratory mood due to the news, he held back since he already figured out the challenging times ahead that the company would be going through in an attempt to tap into the new window of opportunity. Considering the presence of fierce competition in the market from larger dealers in marijuana and the financial limitation that the Hexo Corp faced at the time, it would not be a walk in the park to take advantage of the new business venture. This paper seeks to offer the company three alternatives that could effectively help it gradually enter the recreational marijuana market and eventually stamp its authority.
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