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Literature & Language
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Facility Comparisons Research Assignment: AT&T Stadium (Case Study Sample)

Instructions:

Upon reviewing information in chapters 8, 10, & 14 in Managing Sport Facilities 2nd Ed. (chats 8, 11 & 15 in 3rd Ed.) and Chapter 14 in Sport Facility and Event Management identify the nearest major single-purpose facility in Dallas Texas, and also identify the nearest multi-purpose facility in Dallas.
In a document answer the following questions: What event(s) are held at each? Is there a difference in designing an event experience for the single versus multi-purpose venue? Of the two, which facility employs more personnel? Which do you perceive has the greatest economic impact on your area and why?
Be specific and detailed in your response. Cite a minimum of 3 outside sources appropriately on a reference page. See attached grading rubric for more information

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Content:

Facilities Comparisons
Name:
Institution: Facility Comparisons
New modern sports arenas have sprung up across the United States. The designers of multipurpose facilities seek to tap into more sporting events such as baseball, basketball, and soccer. Single purpose sports arenas are used for sporting events by the home team. This essay analyzes two facilities in Dallas area to identify their differences concerning use, services, events planning and their economic impact.
The AT&T Stadium also is known as Jerry World was officially used in the year 2009. It is home to Dallas Cowboys, the NFL outfit. With a retractable roof, the multipurpose stadium plays host to NFL football games, music concerts, soccer matches, high school games as well as basketball events. With a capacity of about 80,000 fans, seated sports commentators place it at number five of the largest football stadiums in the country based on seat position (Jacobson, Robinson-Jacobs & Moore, 2013). Further, the stadium has the biggest video screen in high definition and is ideally placed for every fan to see. On the other hand, Arlington Stadium was home to Texas Rangers and especially host baseball games. It is an old stadium designed and built in the 19502. The stadium hosted its first baseball game in 1965 with a seating capacity of just over 10 000 seats (Mosier, 2009).
The costs of staging such events are often exorbitant, and organizers are not always sure of making the required ticket sales. The other concern is that the event goers will destroy the condition of the grass field after the event. It is hard to change single purpose sports stadiums because of the use of natural grass. Planning for events such as concerts needs more time to convert the playing field for other uses. A lot of logistical challenges make it hard for event planners to prefer using a single purpose facility for other types of events. Professional sports team mostly dominate single-use facilities. This means that only home games scheduled take place in the stadium. Some other activities that occur in the arena include high school games, college competitions. Non-team games in the field are few and far and wide. A handful of family concerts takes place within this facility because of the incurred costs of converting the area to suit other purposes. The question of effects weather as well economic concerns mean that the facility has fewer advantages as compared. Designing and planning for multipurpose events is a thrilling and seamless affair because logistically it is possible. The AT&T facility is designed to accommodate more than five events and interchanging from one event to another requires less planning time as compared to the single purpose facility (Jacobson, Robinson-Jacobs & Moore, 2013).
New modern sports arenas have sprung up across the United States. The designers of multipurpose facilities seek to tap into more sporting events such as baseball, basketball, and soccer. A sports arena is a great source of commercial revenue to the teams, government and the city economy. Most of the revenue is collected through advertisements. The surrounding communities further benefit from corporate social responsibility as the sports franchise teams seek to expand their fan base and boost revenue. Texas stands to benefit more from the multi-purpose stadium as the state creates more jobs and sports tourism. Since the stadium was built, the value of the property market has since increased exponentially. In economic terms, the effects of a multi-purpose stadium are varied. The stadium apart from hosting sporting and other events have dining areas, shopping stalls, and hotel facilities (Leopkey & Parent, 2009).
Multi-purpose stadiums employ more workers who work in car rentals, lodgings, hotels, security officers and ticket givers. The ripple effect of a multipurpose stadium is that activities at bars, night clubs and shopping centers increase. Single purpose facilities are technically and practically inflexible, and many scholars regard it as costly to the sports world as well as to the city of Dallas. In the long run, the single purpose facility is unsustainable and might be environmentally damaging when it shall be demolished for a new multipurpose one to be developed (Ammon, Southall, & Blair, 2004). The AT&T Stadium in economic terms is stronger and viable as compared to the Arlington stadium. Regarding the local economy, more people attend the different games and events thus generating more revenue. While only football lovers visit the Arlington stadium, there are fewer reported tourist visits. The AT&T Stadium is modernized with the futuristic use of technology and is a huge tourist destination with thousands of tourists visiting even when there are no events taking place. The use of sports arenas for alternative purposes generates more revenue for the area.
Economically, AT&T Stadium is stronger compared to Arlington Stadium. Today, the sports world is a multi-billion industry that generates billions of dollars annually from sponsors, advertisements and television rights. The industry continues to attract investors seeking to tap into the raw market that continues to expand. For instance, AT&T Stadium attracts more sponsors, more investors and generates millions of dollars from ticket sales (Ammon, Southall, & Blair, 2004). O...
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