A Case Study on Decornaments (Case Study Sample)

centercenter95000950004550034397952500266700Decornaments.com is dedicated to bringing you high-quality rugs, ornaments, paintings, and home decor from around the country at rock-bottom prices. With our low-price commitment and dedication to customer service, we aim to make your next purchase a pleasant and enjoyable experience.3700030000Decornaments.com is dedicated to bringing you high-quality rugs, ornaments, paintings, and home decor from around the country at rock-bottom prices. With our low-price commitment and dedication to customer service, we aim to make your next purchase a pleasant and enjoyable experience.4400033267652500266700400007000045500343979569000737743037000026159793596778Group Members:Abdullah Ahmad 14L-4692Inaam Ahmad 14L-4735Ismail Hassan Butt 14L-4698Luqman Zahid 13L-4861Muhammad Shahid 14L-4645Omer Farooq 14L-4647Zeeshan jamil 14L-4750Group Members:Abdullah Ahmad 14L-4692Inaam Ahmad 14L-4735Ismail Hassan Butt 14L-4698Luqman Zahid 13L-4861Muhammad Shahid 14L-4645Omer Farooq 14L-4647Zeeshan jamil 14L-4750455003439795350003742055Decornaments.comFrom houses to homes3600028000Decornaments.comFrom houses to homes ACKNOWLEDGEMENT First of all, we are thankful to the Most Beneficial and Most Merciful Allah Almighty, who has always helped us in all matters of our life and then the prayers and endeavors of our respected parents through which we were able to reach up to this extent. We are grateful to FAST School of Management, the head of department, the teachers and the library staff. We thank them as it would not have been possible without their support and guidance. The people who were especially helpful were Mr. Muhammad Burhan and Mr. Asim Din, our respected teachers and instructors, who guided us to make the report and eliminate all our mistakes and make it perfect. ∞ CONTENTS TOC \o "1-3" \h \z \u EXECUTIVE SUMMARY PAGEREF _Toc419547552 \h 1BUSINESS DESCRIPTION PAGEREF _Toc419547553 \h 2Overview of the Industry PAGEREF _Toc419547554 \h 2Mission Statement PAGEREF _Toc419547555 \h 2Business Description PAGEREF _Toc419547556 \h 3Business Type PAGEREF _Toc419547557 \h 3Significance of Name PAGEREF _Toc419547558 \h 3Logo PAGEREF _Toc419547559 \h 3Location PAGEREF _Toc419547560 \h 4Products and Services PAGEREF _Toc419547561 \h 4Pricing Strategy PAGEREF _Toc419547562 \h 4MARKET AND INDUSTRY ANALYSIS PAGEREF _Toc419547563 \h 5S.W.O.T Analysis PAGEREF _Toc419547564 \h 5SALES AND MARKETING PAGEREF _Toc419547565 \h 6Strategy PAGEREF _Toc419547566 \h 6Method of Sales PAGEREF _Toc419547567 \h 6Advertising and Promotion PAGEREF _Toc419547568 \h 7Brochure PAGEREF _Toc419547569 \h 8Flyer/Newsletter PAGEREF _Toc419547570 \h 10Business Cards PAGEREF _Toc419547571 \h 11MARKETING DEPARTMENT/FUNCTION: PAGEREF _Toc419547572 \h 12Demographic Segmentation: PAGEREF _Toc419547573 \h 12Psychographic Segmentation: PAGEREF _Toc419547574 \h 12Behavior Segmentation: PAGEREF _Toc419547575 \h 12Positioning strategy and point of difference: PAGEREF _Toc419547576 \h 13People involved in the marketing department and their responsibilities: PAGEREF _Toc419547577 \h 13MANAGEMENT PAGEREF _Toc419547578 \h 15Management Team Description PAGEREF _Toc419547579 \h 15FINANCIALS PAGEREF _Toc419547580 \h 17Risks PAGEREF _Toc419547581 \h 17Expenses and Capital Requirements PAGEREF _Toc419547582 \h 17Financial Forecasting From Year 2015 to 2020 PAGEREF _Toc419547583 \h 19ONLINE PRESENCE PAGEREF _Toc419547584 \h 24Social Media PAGEREF _Toc419547585 \h 24Facebook PAGEREF _Toc419547586 \h 24Instagram PAGEREF _Toc419547587 \h 25Twitter PAGEREF _Toc419547588 \h 26EMAIL MARKETING PAGEREF _Toc419547589 \h 29Website PAGEREF _Toc419547590 \h 27BIBLIOGRAPHY PAGEREF _Toc419547591 \h 1 TABLE OF FIGURES TOC \h \z \c "Figure" Figure 1 PAGEREF _Toc419547794 \h 3 Figure 2 PAGEREF _Toc419547795 \h 5 Figure 3 PAGEREF _Toc419547796 \h 8 Figure 4 PAGEREF _Toc419547797 \h 9 Figure 5 PAGEREF _Toc419547798 \h 10 Figure 6 PAGEREF _Toc419547799 \h 11 Figure 7 PAGEREF _Toc419547800 \h 11 Figure 8 PAGEREF _Toc419547801 \h 17 Figure 9 PAGEREF _Toc419547802 \h 27 Figure 10 PAGEREF _Toc419547803 \h 27 Figure 11 PAGEREF _Toc419547804 \h 28 Figure 12 PAGEREF _Toc419547805 \h 28 EXECUTIVE SUMMARY Decornaments.com is a home decor online portal having variety of products for home decor/interior designing. We are buying and supplying products mainly from the whole sale market of Lahore. We have marketing arrangements with our manufactures/suppliers for supplying home decor products comprising of rugs, tableware, paintings, wall hangings, etc throughout Pakistan Our hallmarks * Quality * Suitable Price * Timely Delivery * Service. If you are in any city of Pakistan we may assist you by using our Integrated Network to fulfill your requirements. Customer's happiness is our goal. ∞ BUSINESS DESCRIPTION Overview of the Industry There is no specific e-commerce-related data about Pakistan. eMarketer, which collects and analyses data on e-commerce globally, says that sales through e-commerce will grow 18.3% to $1.3 trillion worldwide, as Asia-Pacific surpasses North America to become the world’s top market for business-to-consumer e-commerce sales. Notably, eMarketer includes Pakistan in the Asia-Pacific region. In terms of advertisement spending, about 1% of the total market size ($500 million) belongs to online ad spending in Pakistan, which translates into $5 million a year, according to a mobile survey company Ansr.io. Among the most popular Pakistani retailers with an e-commerce-based business model are daraz.pk, homeshopping.pk and tcsconnect.com. Interestingly, a large chunk of their business is carried out on the cash-on-delivery (COD) model, which involves paying for goods when they are delivered at the buyer’s doorstep. CITATION Kaz13 \l 1033 (Alam, 2013)\ Mission Statement Decornaments.com is an online portal to shop tableware, rugs, wall hangings, with loads of customization- dedicated to bringing you home decor from around the country at rock-bottom prices. With our low-price commitment and dedication to customer service, we aim to make your next purchase a pleasant and enjoyable experience. Business Description Decornaments.com is an e-commerce start up that targets to engage online surfing audience into optimal online shopping experience. Business Type Decornaments.com is a platform for the e-commerce and online shopping. It is a partnership of multiple entities for the sake of profits. All the efforts and decisions leadings to profits, debts and losses are a shared responsibility. It is a physically located merchant store, operating online. Significance of Name Decornaments.com is the combination of words ‘décor’ and ‘ornaments’. Since the business operates in both of these branches, the name is Decornaments. Logo The logo depicts the perfect combination and setting of certain elements in order to personify the shape. In the similar manner, certain combination and certainly a perfect mix of items in a home can serve this purpose of personification. Figure SEQ Figure \* ARABIC 1 Location Decornaments.com has a physical inventory for its suppliers and distributors. However, since the company does not operate in physical, and holds all the operations to online mediums, the warehouse location is at Mall Road , Lahore for easiest delivery of supplies into warehouse. Products and Services Decornaments.com does not manufacture or product any of the given list of categories. The set up has a wide range of categories dealing with home décor, such as: * Tableware * Rugs * Wall hangings * Lamps * Paintings * Name plates * Customized mirrors and glass Pricing Strategy Decornaments.com intends to provide customers with premium prices. Commission charge from suppliers will be 5% and profit will be 20%. ∞ MARKET AND INDUSTRY ANALYSIS S.W.O.T Analysis Strengths Weaknesses * Marketing- Aggressive and focused marketing campaigns with clear goals and strategies. * Management Team- The current team is full of enthusiasm and has acquirable know-how. * Not Tech Savvy- Establishing an online reputation is challenging. * Quick Expansion- There are a lot of new hires and structures that can be learned and implemented. * New- Don’t have the similar reputation and money as compared to other competitors. Opportunities Threats * Delivery- Cash on delivery is supported by major courier services * Payments- Nearly all the banks provide online banking. Other options such as Easy Paisa and UBL Omni can be applied as well. * Social Media- Social media check-ins and sharing can increase audience. * Vertical Integration- Most of the competitors have cornered the market due to control of supply * Price Fluctuation- Huge fluctuation in prices of supplies. * Competitor Marketing- The fellow business may develop new strategies that are expensive Figure SEQ Figure \* ARABIC 2 SALES AND MARKETING Strategy Decornaments.com wills to employee all possible means to dictate their online presence. * SEO- Decornaments.com will make a greater use of search engine to optimize its website and maximize its search engine visibility. Visibility in a certain section or a search increases hits to the website. * Content- The website will have a remarkable content that supplements products. Content can take all kinds of forms including blogs, videos, best practice and buyer’s guides, online catalogues, eBooks, webcasts and press releases. Be aware that different content types require their own approach and style. CITATION And1...