Analysis of Joie De Vivre Hospitality Case Study (Case Study Sample)

Analysis of Joie De Vivre Hospitality Case Study Student’s Name Institution Analysis of Joie De Vivre Hospitality Case Study Ways Joie De Vivre Hospitality differentiated its boutique hotels from others Joie de Vivre Hospitality distinguishes its boutiques' hotels from those of competitors through marketing its products brands strategically. For instance, Conley the co-founder of Joie de Vivre Hospitality discloses his interest in creating the hotel for the purpose of offering a unique experience to his clients and also employees. According to Dessler (2015), the main corporate strategies that make a firm stand unique include the focus strategies, differentiation strategies and cost leadership. Joie de Vivre Hospitality utilizes both the differentiation and cost leadership strategies in offering its products. The company spends only 50,000 dollars in conducting traditional advertisement. For instance, the Phoenix hotel provides low rents fairs, and it provides the kitschy brand which is appealing to both young and existing artist and the band as well as the hotel is accessible to all users. The availability of different musicians and bands assist in adding value for the hotel. The Joie de Vivre Hospitality has a unique culture characterized by a favorable environment that appeals to guest without changing the cost, personality, and aspiration that increases customers loyalty as they act as the mirror of the company. Besides, good culture allows employees to feel secure and safe, thus, enhancing long-term employee satisfaction and making them perform better each day. Great Strategic Flexibility Demonstrated by Chip Conley and Joie De Vivre Hospitality Chip Conley and Joie de Vivre Hospitality showed momentous strategic flexibility during the dot-com crash and post-9/11 industry recession era through employment of Maslow’s hierarchy of needs pyramid in the hotels. This hotel’s hierarchy of needs pyramid fostered a significant strategic flexibility since it promoted customer retention, company’s culture, client evangelism and employees empowerment. For example, one of the strategic flexibility of the hotel’s hierarchy of needs pyramid was depicted by the aspect of the level of services provision to satisfy their customers. According to Dessler, (2015) this hierarchy of needs pyramid ensured that the company meets all the needs of their clients by their income. For instance, at the base level of the pyramid, the h...