Apple Company Case Study: Identify A Strategic Issue (Case Study Sample)

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The tech industry is constantly evolving as a result of the ever changing technology. Besides, the market is characterized by rigorous competitors who are constantly trying to gather the largest portion of the market share. Therefore, any company in such a market should constantly search for ways to improve itself lest it risks being surpassed by other players in the market (Rothaermel, 2015). This essay seeks to identify a strategic issue in the Apple Company and develop a strategy on how to handle it.
The major strategic issue the Apple is currently facing is the ability to sustain its current profitability using its existing products. Recently Tim Cook, the company’s CEO, introduced new products: Apple Watch and Apple Pay. The issue is whether these products would achieve the success that the previously unveiled products attained. Consequently, the essay will develop a strategy on possible steps the CEO would take to ensure that the goods have achieved the desired corporate result.
Firstly, there is a need for the company to implement a strategic advertising campaign for the product (Rothaermel, 2015). Since there are millions of people using their products, Tim Cook could use the company’s online platforms such as the Apply play and Itunes to promote the products. Besides, the use of mass media platforms such as television adverts and billboards could be a major source of publicity for the new Products that Apple is offering. Also, another major way that Apple could attract more customers could be through the use of personal selling. This would involve using sales people in their retail outlets to advise customers on the advantages of using Apple Pay and the Apple Watch.
Besides, one of the biggest challenges that Apple faces in introducing the products into the market is the efforts of their competitors to outdo them. Their biggest rivals...