Parkway Group Gospital (Case Study Sample)

PARKWAY GROUP HOSPITALS
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PARKWAY GROUP HOSPITALS
This paper tackles some questions concerning Parkway Group Hospitals that is headquartered in Singapore.
* With many hospitals in Asia competing in the medical tourism market, how can parkway position itself in order to attract more patients?
There is need to expand its reach and maintain the excellent quality of its medical establishments. The group should ensure they provide excellent customer services for instance; customer address and honesty and a one-stop services for international patients looking for specialist, expertise personalized care and cutting edge technology. They should provide advice on estimated costs of treatment and procedures. It should participate in creating more awareness about itself via advertisements on different media such as Facebook groups, television, and radio. They should advance the accommodation sector whereby they invite specialists to purchase or rent rooms on its premises. It should apply different set of service standards at different hospitals to enable patient access to hospital services at any of its branches.
* Parkway hospitals do not employ many doctors but depend on the use of the hospital services by private specialist. What are the risks in this approach?
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