Cafeology (Case Study Sample)

Introduction:
This report contains the SWOT as well as the PESTEL analysis of a coffee company named “Cafeology”. Cafeology was established by Andy McClatchey and Bryan Unkles in 2003. Their main purpose of establishing this company was to focus the beverages which were ethically sourced specific to the markets that were out of home. Consequently, it became the largest international coffee company which is independently owned in UK. With their long term partnership with different producers, this company now owns multiple brands other than Cafeology such as roastology and café cereza (Cafeology, n.d.).
Internal analysis:
For the internal analysis of Cafeology, SWOT can be performed. In the following, the details of the company are given after performing the internal analysis:
Strengths:
* The coffee menu of Cafeology is lofty and people just love its shakes as well. Other than this, Cafeology has moreover started tea and a couple of chocolate pieces which are a monster hit with people as well.
* Its a juvenile arranged brand, with appeal for everyone - It has a colossal potential to young people as 40% people who enter Cafeology are youth.
* It produces/develops the espresso it serves thus decreasing the expense - This is a significant point for Cafeology and the regressive mix saves a ton of cost.
* The environment provided in the Cafeology is comfortable and customers are not asked any questions if they are sitting idle and have not ordered anything (the Guardian, 2015).
Weaknesses:
* The brand has lost its allure which it had in the first place basically because it isn't placing assets into advertisements and the entry of Starbucks in the market has likewise affected the brand picture.
* It has turned into the local cafe and people are not getting loyal for this brand.
* Huge quantities of the Cafeology stores are causing loses in light of wrong site decision - This has been hurting Cafeology as many stores with the brand name of Cafeology have been opened at some unsuitable site and not on central avenues.
Opportunities:
* The menu can be improved by presenting more items.
* Coffee bistro industry is one of the fastest growing industry in Asia - This is legitimate and the competition is extending with an always expanding number of worldwide level players entering the market.
* Cafeology requires to keep up with the ambiance in the insides of all outlets that it has
* More people like to visit Cafeology for relaxed get-togethers Cafeology might grandstand itself as a social affair at any point as well as an easygoing social event point (Fork, n.d.)
Threats:
* Cafeology has a great deal of rivalry particularly with other espresso bistros like Barista, Starbucks, Mochas, Costa espresso etc.
* Other parlors related to hukka like Peshawar, sheshas , U Turn, Koyolas are additionally acquiring part of consideration and liked by youthful age to stay nearby which thus is drawing in the market enthralled by Cafeology (Business-biodiversity.eu, 2012).
Table 1: SWOT Matrix
strengths

weaknesses

Good quality products
Youth oriented brand
Reduced costs
Comfortable environment

Lost charm
Lost brand loyalty
Wrong site choice

opportunities

threats

Improving the menu
Quickest developing market
Can improve inside ambiance
Meeting point

Direct competition
Indirect competition

External analysis:
External market analysis of Cafeology can be performed by doing PESTEL analysis. In the following, PESTEL analysis of Cafeology has been described:
Political:
* As far as political factors are concerned, the Cafeology are no doubt impacted by the difference in regulations within which the business works.
* The organization ensure that they adhere to every one of the guidelines and regulations imposed by the public authority.
* They generally ensure that the organization accomplished their organizational goals without resisting the standards and guidelines (CBI, 2020).
Economic:
* As far as economic factor is concerned, the organization gives a monetary guides to support the economy of the country.
* Since the organization is known in Metro Manila entering worldwide competition can be capable.
* Cafeology additionally considers social perspectives by advancing expressions like calligraphy and painting. It gains great reputation and public picture (www.yorkshirepost.co.uk, 2020).
Social factor:
* Talking about the social factor, coffee might influence wellbeing whether in awful or great manner. Since Cafeology’s main item is coffee, it might prompt rest problems (Hart, 2020).
* Coffee additionally supports digestion that may lead into weight reduction. So, individuals who is intrigued to weight reduction might expand their utilization of coffee.
Technological factors:
* Cafeology has important opportunities to additionally foster its adaptable applications and associated organizations to get earnings through versatile purchases
* The supply chain of the company can be enhanced to boost the productivity in view of recent advances that farmers of coffee use
* Nonetheless, the rising accessibility of home-use specially prepared coffee machines undermines Cafeology by expanding the threat of organization's items substitutes (Cafeology, n.d).
Ecological factors:
* The rising openness of sensible business processes is an example that offers Cafeology the opportunity to further develop its reasonability rules and executions
* This improvement can build up the company's picture and attract extra clients to its chocolate sources and beverages (Cafeology, 2019)
* In relation, capable sourcing gives importance to corporate social obligation, for example, in Cafeology's supply chain
* The company can keep on further developing its current policies for responsible sourcing, for example, for its coffee supply and acquisition. Also, Cafeology can improve to make its items more friendly to the environment
Legal factors:
* Cafeology has amazing chances to work on its production by fulfilling safety guidelines set by the government (Ward, 2022).
* Moreover, the inventory of the organization can be