Supply Chain and Trafficking Complaints against Boohoo (Case Study Sample)
the case study is based on boohoo which is a successful fashion and retail business in the uk. The company has taken part in various environmental degradation in the haste to make major profits. This has caught the attention of environmentalists and has actually become its downfall such that the company has faced serious huddles in trying to expand to the us. The paper basically looks into how the corporate and culture of a business is reponsive towards various rules and regulations set for businesses.
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Boohoo Case Study
Institution
Name
Business Cases Study
The business case analysed is a Financial Times article titled “Boohoo faces Probe that could threaten access to US.” The article was written by Patricia Nilsson on March 2nd 2021 and can be accessed through the url https://www.ft.com/content/16e028d0-eb9e-4dea-9295-5bbeb994531f
Boohoo
Boohoo is a fashion and clothing retail brand based in the United Kingdom and owned by Boohoo Group plc. The brand is majorly involved in online clothing and fashion retailing all over the globe through its website and other social network sites. According to Boohoo.com (2021) the company, founded in 2006, specializes in own brand fashion clothing with an inventory of more than 36,000 different products. A majority of these products include apparel, trendy clothes, shoes and accessory that are targeted towards the 16-30 age group demographic. According to Barakaat (2021), the company generates up to $1.1 billion in sales annually and employs up to 2600 individuals across its supply chain and various corresponding locations all across the world. The company also owns other clothing brands within the UK including PrettyLittleThing, BoohooMan, Nasty Gal, Miss Pap, Karen Millen Coast as well as Oasis and Warehouse design. Based on Boohoo Group plc LinkedIn page (2021), Boohoo sources its products from these brands along with multiple other individual fashion designers and suppliers predominantly from the City of Leicester, UK, leading to a wide range of offerings in fashion, clothing, cosmetics and beauty products enhancing its sales strategy.
Despite its effective success within the UK as well as in the global market, Boohoo has been involved in multiple scandals surrounding its business and production strategy. Boohoo has been repeatedly criticized for promoting fast fashion clothing and trends at the expense of their impact to the environment. Further the company lost up to 46% of its value in 2020 following allegations in the Sunday Times regarding its failure to protect workers and pay adequate wages to their suppliers (Doody, 2020). In addition, the chosen case study highlights a potential for investigation by the United States Customs and Border Protection Authority regarding forced labour allegations filed by international anti-trafficking organization, Liberty Shared. These issues facing Boohoo highlight significant illustrations of multiple topics learnt in the second part of the class module including Strategy Execution: Corporate Culture and Leadership, Ethics and Corporate Responsibility as well as Environmental sustainability and strategy.
Case study Summary
The article highlights a potential probe of the company’s supply chain by the United States Customs and Border Protection (CBP) authority that could impact Boohoo’s rights to import cloths into the United States. Following a complaint by an anti-trafficking organisation Liberty Shared, with regards to
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