Public Relations Target Audiences (Case Study Sample)

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Public Relation Target Audiences
In the corporate world, the success of each and every business is largely determined by how public relations are maintained and enhanced. This refers to how a company or an organization professionally strives to preserve a favorable image among the public. A good image develops a positive company reputation. With good reputation, more customers get attracted to the services provided by the company. In this regard, the health sector is no exemption. Therefore, Frederick Memorial Hospital has to adapt aggressive public relation strategies in order to address the financial crisis concerns.
Just like other nationwide hospitals, Frederick hospital serves a wide range of clients. However, the most suitable target audiences for this institution include; patients and families, medical personnel and the society. These audiences play a significant role in the performance of the hospital. Through effective analysis of the patients and families who are the main target market, it becomes possible to understand the future needs required by these consumers. Effective management strategies can therefore be implemented, which translates to higher profitability. Besides, the medical personnel are integral in the execution of health services. Targeting and attracting competent and qualified health experts is crucial towards ensuring that the services rendered are up to standards and of the desired quality. Provision of good remuneration to them helps in preventing challenges such as doctor shopping which normally delays treatment, worsens medical condition and eventually raise medical expenditure.
Of the three audiences, patients and families are the most pivotal towards the financial sustenance of the hospital. They form the primary consumers of the services, and their potential can be tapped through effective management to generate revenue for the hospital. Majority of the families and patients have got health insurance cover. With more patients that are insured, the hospital can therefore claim for their compensation from the insurers, which in return provides the required financial revenue. Additionally, the majority of the patients are accompanied by their family members when seeking health services. It is easier to market the hospital’s services to this category of individuals. In so doing, it is possible to get referrals of new clients from them, as well as retaining them as loyal customers for future assistance.
Reaching out to these audiences to sell the services of the hospital requires effective marketing techniques. Internet marketing goes way far in ensuring that communities from the society can access the information about the ho