MTV Case Study Literature & Language Case Study Paper (Case Study Sample)
The case asked me to address two questions related to the MTV global strategies
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MTV Case Study
Question 1
MTV network is one of the major players in the cable television industry. This media house alone brides itself for serving over 640 million viewers around the world. This firm is mainly popular in Europe and North America, but it is also emerging as a competitive player in India. The early approach that was adopted by MTV in India focused on airing local programs on a large scale. Seventy percent of the programs that it airs are local Indian music and comedy. However, this company has not adopted a global marketing strategy in India. Most of the channels in the India-based outlet air local programs that can only be consumed by Indian natives. Therefore, the lack of a global marketing strategy is making MTV-India least competitive.
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