Consumerism of the 1920s - 1950s Research Assignment (Case Study Sample)

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Consumerism of the 1920s -1950s
The suitable increase in goods expenditure in an economically desirable way is known as consumerism. There is a good reason why the 1920s is regarded as “roaring 20s”. Not only the culture in America roaring in social trends and style the economy was also part of this roaring. The era was classified by tremendous success because the World War 1 had just ended. The industrial superiority of the Americans was unleashed for peaceful and domestic purposes. The shift in the economy within some fewer years took place as the state of the economy in the United States turned to peacetime production from wartime production. More consumer culture evolved due to the emergence of household and automobile appliances that made the economy grow in a stimulating way. Therefore, the culture of selling and buying goods is thought that can be given to consumerism (Foner 610 ). Mass production throughout the 1920s paved the way for consumerism, advertising techniques, and new products. Availability of a lot of money and more time made the Americans have the anxiety of having the latest products. It became advantageous to the advertisers who stressed on convenience and luxury. Through, all advertising mediums like the print advertisements and the radios that made the culture of consumers became more visible than it was before (Forner 611).
In 1950, the economy of the Americans grew more.30% Of the families in The United States had the power to purchase more items than when the decade began, Issues of unemployment also dropped. War had disrupted the economy leading to alteration of spending that caused depression among the people (Forner 738). The need for the people rose due to the stable economy that made people increase their spending rate. In this era consumer was referred as the royal citizen. People by this time increased their spending rate because the items were many and the products were also in large numbers. Citizens in America bought many cars, refrigerators, and millions of stoves. Americans consumed a large part of the world's services and goods. High demand for consumer goods made the industries respond, many other new industries were developed leading to consumer spending boom. The Automobile and housing industry exploded after many were settled by the war. New way of expenditure emerged as people used credit cards in purchase of many things and borrowing also increased
After all these what were the impacts on consumerism on of freedom? Organized labor lost millions of members and employers demanded an effort to eliminate or stave off some members. Pro-business and prohibition, policies as all demonstrated in many people it showed how power could turn negative (Forner 619). A new appreciation of liberties was opened by these lessons, a right that one can have even against majorities who are Democrats –as the necessary symbols of freedom of Americans. In the name of individual liberty, 1920 witnessed the birth of civil rights and the start of significant legal protection for speech freedom against the government. Conservativ...