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Valuation and Financing of Lady M Confections Finance Coursework (Coursework Sample)


Valuation and Financing of Lady M Confections


Valuation and Financing of Lady M Confections
Valuation and Financing of Lady M Confections
Case Summary
Lady M confections is one of the successful cake wholesale business instituted in May 2011. The increased growth and profitability of Lady M confections made it featured in public magazines including Vogue, Harper’s Bazaar and Oprah (Desai & Meyer, 2015). Due to the considerable market share, the restaurant wishes to expand its operations to the Middle East and Asia. Investors has offered $10 million credit in exchange of the equity stake of this organization and lose franchising privileges in China. Lady M contemplates to open boutique in the World Trade Center. The annual rent for the new periphery ranges is approximately $310,600. The restaurant should now decide to whether to adopt the Chinese offer or World Trade Center. For the breakeven analysis, the profits relate to the benefits and growth of the organization (Desai & Meyer, 2015).
Question1: Foodservice industry Success
To succeed in foodservice industry, the restaurants should work to position their brand based on the customer’s requirement. The firm should have customized and appealing products that customer prioritize from other competitors’ products (Fuller, 2016). The differentiation to quality and healthier foods can help in maximizing the customer relevancy and competitive distinctiveness. The second strategy is the making its services convenience to increase accessibility and reliability of the food. This is attained by establishing distribution channels to new location (Fuller, 2016). Based on the Lady M, the firm should also offer effective leadership to run the products sourcing, co-ordinate advertising, decision making among other management activities. Leadership plays a significant role in expansion and growth of foodservice industry.
Question 2: Lady M. Model

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