BCOM 300 Week 2 Electronic Ad Campaign (Coursework Sample)

BCOM 300 Week 2 Electronic Ad Campaign Name Institution Products: Pampers and Human Hair The target audience for pampers is young mothers and guardians who use baby products as part of their daily routine. Most of the young mothers get disappointed by the existing brands due to low quality and high prices. For the human hair, I will target young campus ladies and middle-class women who have a sense of fashion. Human hair is more expensive than the ordinary braids and adds a feeling of elegance to the appearance. The best electronic media for pampers and human hair is Television. Television advertising has the longest reach and is a favorable option for presenting a consistent message. The television advertising is entertaining and takes a shorter time to inform the target audience using motion, sound and color on the advert. Before settling on electronic media to use, I will consider how the target audience accepts and reacts to the particular electronic media. Also, I will consider the reach and frequency of the various media options. Arens et al., (2009) define reach as the number of individuals who will be exposed to the specific electronic media. The other marketing strategy to use is outdoor advertising. Unlike the traditional advertising media, outdoor advertising reaches a wider market and is a low-cost option. Outdoor advertising entai...