Brand Competitive Analysis (Coursework Sample)

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Brand Competitive Analysis
Introduction
Topshop is a British international retailer that focuses in style shoes, clothing, accessories, and make-up. It has about 440 shops throughout 37 nations and internet operations in a number of its markets. The major competitors of Topshop are French Connection, GAP, Zara, and H&M. Topshop is facing competitions throughout the years that cause it to have competitive strategies. It is only that what sells first and well liked will constantly have the benefit. Topshop gives wide range of products and services in order to meet the diverse consumers they attract and give essential to innovative developments, maintaining Topshop on top of the fashion game.
Comparison Table
Topshop

Zara

H&M

Topshop produce competitive prices and high quality products and services compared to H&M.

Competitive prices and quality products

Produce quality product

Has larger market than H&M

Has the largest market

Lowest market compared to Topshop an Zara

Products are edgier

Zara is much preferred due to a number of aspects, they appear much edgier

Products are not

Support and fit with the current brand image and future brand objective

Support current brand image

Fit future brand objective

Those individuals who like to maintain the current fashion prefer Topshop.

Zara seems to support a more standard fashion that can be worn from time to time

Support less standard fashion compared to Topshop and Zara

Topshop products are less expensive compared to Zara...