Business Plan-Competitive Analysis (Essay Sample)

Student’s Name: Instructor’s Name: Course: Date: Business Plan: Competitive Analysis Salsa so fresh and Jalisco Tortilla are two competitors producing fresh salsa for retail stores and restaurants. Salsa so fresh produces more eight new flavors for its salsa available at all local stores in the market place. Jalisco Tortilla Company produces more than seven tortilla products at the local stores for both retail and wholesale. Research shows that Jalisco tortilla factory has introduced a new product called “Maggie’s salsa product, Jalisco tortilla.” This product is available in green, red, and pisco de gallo salsa (Jalisco Tortillas, 2013). These varieties of salsa go well with Jalisco Tortilla’s fresh tortilla chip products. As competition builds up between these two companies, there is a variety of competitive techniques applied in the two companies. These techniques allow each company to acquire a competitive advantage in the market place. These techniques depend on products offered, branding and promotion strategies, and location. In line with the variety of products offered in the two companies, Salsa so fresh has a variety of eight products. These products are baked potatoes, spicy chicken fingers, enchiladas, tuna sandwiches, Spanish rice, guacamole, and nachos (Salsa so fresh, 2008). On the other hand, Jalisco Tortillas factory has seven products namely Maggie’s salsa Verde, white corn tortillas, tortilla chips, yellow thins chips, yellow corn, and tortillas flours. Jalisco tortillas factory have also introduced a new product called Maggie’s salsa product, Jalisco tortilla, and it is available in three varieties. These varieties are red, green, and pisco de gallo and they are served with salsa (Jalisco Tortillas, 2013). Form the products analysis, both factories have eight products, but Jalisco has launched an additional product goes well with salsa. This analysis depicts that Jalisco tortillas factory has a competitive advantage over her rival salsa so fresh. This is because Jalisco tortillas offer more products than Salsa so fresh for both retail and wholesale to restaurants. In terms of branding and promotion strategies, both factories have done exceptionally well. Salsa so fresh has a unique brand name and well-advertised products. Product packaging is executed in such a way that consumers crave for more one piece at a go. The factory has a van that distributes products to different locations. The van has salsa so fresh paints accompanied by the slogan ‘Taste it Once, Love it Forever.’ Similarly, Jalisco Tortillas has a brand name in Shelton, and her products are well advertised. The factory also has a van painted yellow, the factory’s color theme, and it distributes products to consumers in Shelton. The van is decorated with the factory’s logo accompanied with “You got salsa? You got tortillas”, which is the company’s slogan (Jalisco T...