Marketing Coursework: Business Plan, Industry Profile (Coursework Sample)

CLC - Business Plan
Name:
Institution:
Business Profile
The inner-circle hospital has a 200 bed capacity where patients can be hospitalized and receive treatments. The hospital also has 30 members of the primary care physician groups where it has only a single hospital based clinic. There are also the 4 clinics that are widely dispersed throughout the local community. The business profile depicts a considerable number of the health care facilities and members who may seek to receive medical attention from the hospital. The use of various techniques has been a major boost to the local community who are aimed at quality services from the hospital. The business profile has a high potential of growth and development especially with the implementation of the Electronic Medical Records project (Roberts& Pruitt, 2003).
Industry Profile
Community Health Programs (CHP) are responsible for provision of high quality health care for elders, adults, children, and infants (Skolnik, 2011). The Electronic Medical Records (EMR) is a very important aspect of the community programs. It treats the patient regardless of their insurance, income or immigration status. The aim of the electronic medical records is to improve health as well as establish a sustainable local health programs via education (Scott, 2007). The uses of the modern technologies in keeping of the modern records for the patient are very crucial especially in attention of the primary patients. This is because the medical records of the patients can easily be traced. Education is also very crucial in empowering local community members so as to address their personal health needs. The staff space and the political aspects of the hospital are taken care of ...