Competitive Advantage in Multinational Enterprises Business Coursework (Coursework Sample)
“Multinational Enterprises (MNE) strive to take advantage of imperfections in national markets for products, factors of production and financial assets…. Large international firms are better able to exploit such competitive factors as economies of scale, managerial and technological expertise, product differentiation and financial strength than their local competitors” Eiteman, Stonehill and Moffett (2016)
1. Define the theory of competitive advantage (20 marks)
2. How do MNE’s exploit their competitive advantage? Provide real life examples. (60 marks)
3. What are the limitations of competitive advantage? (20 marks)
The work should be referenced in accordance to APA and should not exceed 1500 words.
Due Date
This work is required to be submitted online to the Moodle drop box no later than Friday 15th February 2019 23.55 hours
Competitive Advantage in Multinational Enterprises
Student Name
Institutional Affiliation
Introduction
The competitive advantage theory was coined by professor Michael Porter of The Harvard Business School, and it states that everyone is better off if decisions are made based on the competitive advantage at all levels (national, corporate, local, and individual) (Porter, 2011). The implications are that businesses and nations should pursue policies that create high quality goods that they can price highly. The theory assumes that cheap labor is abundant and natural resources are unnecessary for a good economy. Porter emphasizes growth in productivity as a point of central focus to national growth strategies. In a perfect world, competition cannot be fair; often firms and especially the multinational enterprises often seek to be better in terms of resources, competencies, or unique abilities in order to exploit the competitive advantage. In business, the competitive advantage exists between enterprises that do business across multinationals. Therefore, this paper will define, discusses how Multinational enterprises (MNE’s) exploit their competitive advantage its possible limitations.
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