Sign In
Not register? Register Now!
You are here: HomeCourseworkBusiness & Marketing
Pages:
1 page/≈275 words
Sources:
No Sources
Level:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 5.18
Topic:

Market Segmentation (Coursework Sample)

Instructions:

Discuss market segmentation in relation to marketing.

source..
Content:
Segmentation involves classifying a large group of customers based on their interests and desires. Sexual segmentation is based on the sexual orientation of the customers. Close examination of the consumption trends in the markets based on sexual orientation presents marketers with data supporting the necessity of market stratification. These include; easing response to the needs of the particular market niche as efficiently possible as pointed out by Suzanne Walters (Walters, 2004; 34-35). Therefore marketers who deal in products with gender based selling points have to undertake this type of segmentation mainly because, same sex oriented customers are coming out and they will almost certainly want to define their desires in the market. One organisation that has responded to this niche market is the zebraz departmental store. Boasting of a Victoria secret marketing model it goes to show how effective segmentation by Sexual orientation has been.
While target marketing is intensively focused, its performance is highly dependent on correct market research data and its interpretation. The marketing team therefore has ...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • Panasonic Company
    Description: Panasonic Company is a Japanese based Company that specializes in the manufacture of electronic products such as television sets...
    3 pages/≈825 words| No Sources | APA | Business & Marketing | Coursework |
  • Managing People
    Description: The consultation of the groups should be aimed at identifying the potentials of each group, in terms of the type and amount of work they can complete within the specified duration....
    7 pages/≈1925 words| No Sources | APA | Business & Marketing | Coursework |
  • Budgeting Process
    Description: Public budgeting systems are ways of selecting societal means and ends. It consists of a number of participants and processes...
    4 pages/≈1100 words| 6 Sources | APA | Business & Marketing | Coursework |
Need a Custom Essay Written?
First time 15% Discount!